In this project, with professor Xavier Alamany, students of Master in Graphic Design poses the challenge of creating a focus on citizenship to solve the problem of space, in this case, the subject of study was La Rambla de Barcelona. The aim was to investigate an environment where different cultures come together and coexist, and find ways of proper communication to capture the attention of the general public, but specifically of Barcelona. Since the priority of this project was that the citizens of Barcelona return to the Rambla.
RECLAIMING LA RAMBLA
Reclaiming la Rambla is an awareness project for recovery and re appropriation of La Rambla de Barcelona by Barcelona residents.
Itsaso Diego y Ane Otadui
CLOTHESLINE LA RAMBLA
With this project we wanted to stare at the neighbors, trying to give them the prominence they have somehow lost and claim that the Rambla people still living. Part of our project idea with the premise that where there is life (apartments, houses) hanging clothes (or bikes, tables, plants …) is seen on the balconies. Moreover, the balconies are also a place where people fail to hang their demands (soccer flags, the neighborhood – as in Barceloneta – stellate, …). The project wanted to reflect this both cartels and intervention.
The aim of this design is to remind the locals why La Rambla is as important as historical and social value. Through several graphics applications key / emblematic places of La Rambla, invite you back to visit again to enjoy the first walking area of Barcelona as they did so many previous generations.
There is a crossroads directing all towards La Rambla and created a meeting / natural town meeting, where everything comes together. Therefore, the brand is based on the concept of meeting point.
The name of this brand is Cinema Rambla, which directly makes us think about the goal you are looking for this project. Use attractive moments that live in La Rambla to attract citizens of Barcelona. In addition, as a curiosity, this name has a double meaning in Catalan, because “ma” means “my” and helps bring the idea or make your own La Rambla.
The slogan chosen “Cinema against forgetting” or Catalan “cinema contra l’oblit” embrace all the ideas described in the project, where scenes of daily life are used to create your own movie, like you’re sitting in the armchair film and, most importantly, do not let this urban space fall into oblivion.
Gala Pont i Jaume Serradelarca
La Rambla presents a number of opportunities and unique values everywhere. In this sense, and because of multiple factors, this natural coexistence among its citizens and what La Rambla represents for them has deteriorated over the years. The rise of new forms of mass tourism is one of the culprits.
Ramblaexplica what it claims is precisely that. Back to ownership and provide value this emblematic space we believe that their fellow citizens should recover. Multiculturalism itself a place of passage, which acts as the backbone of the center of Barcelona and connecting such important points as Catalunya Square, the Port of the city or the Liceo’s theater. In this sense, this accumulation of characteristics generate the need to be reborn as space and find a new position in the future of the city. Ramblaexplica appreciation of space through one of the most important elements: the people they live with.
The core values of the proposal is to make availability of autochthon commerce to the Ramblas. It will preserve the different emblematic commercial establishments, making known and promoting the sale to the neighbors that the local trade in Las Ramblas still alive, so between neighbors and trading in the same neighborhood a neighborhood link is believed and therefore breathe an air of conviviality as any residential neighborhood.
This link may be associated with “slogan / tagline” project. It is the verb conjugation “ramblear” in first person present. The aim of this tagline is that all citizens feel the Rambla as your home, apprehending and associate the fact ramblear is an everyday event in his life.