In this project, with professor Xavier Alamany, students of Master in Graphic Design poses the challenge of creating a focus on citizenship to solve the problem of space, in this case, the subject of study was La Rambla de Barcelona. The aim was to investigate an environment where different cultures come together and coexist, and find ways of proper communication to capture the attention of the general public, but specifically of Barcelona. Since the priority of this project was that the citizens of Barcelona return to the Rambla.
RECLAIMING LA RAMBLA
Reclaiming la Rambla is an awareness project for recovery and re appropriation of La Rambla de Barcelona by Barcelona residents.
Itsaso Diego y Ane Otadui
CLOTHESLINE LA RAMBLA
With this project we wanted to stare at the neighbors, trying to give them the prominence they have somehow lost and claim that the Rambla people still living. Part of our project idea with the premise that where there is life (apartments, houses) hanging clothes (or bikes, tables, plants …) is seen on the balconies. Moreover, the balconies are also a place where people fail to hang their demands (soccer flags, the neighborhood – as in Barceloneta – stellate, …). The project wanted to reflect this both cartels and intervention.
The aim of this design is to remind the locals why La Rambla is as important as historical and social value. Through several graphics applications key / emblematic places of La Rambla, invite you back to visit again to enjoy the first walking area of Barcelona as they did so many previous generations.
There is a crossroads directing all towards La Rambla and created a meeting / natural town meeting, where everything comes together. Therefore, the brand is based on the concept of meeting point.
The name of this brand is Cinema Rambla, which directly makes us think about the goal you are looking for this project. Use attractive moments that live in La Rambla to attract citizens of Barcelona. In addition, as a curiosity, this name has a double meaning in Catalan, because “ma” means “my” and helps bring the idea or make your own La Rambla.
The slogan chosen “Cinema against forgetting” or Catalan “cinema contra l’oblit” embrace all the ideas described in the project, where scenes of daily life are used to create your own movie, like you’re sitting in the armchair film and, most importantly, do not let this urban space fall into oblivion.
Gala Pont i Jaume Serradelarca
La Rambla presents a number of opportunities and unique values everywhere. In this sense, and because of multiple factors, this natural coexistence among its citizens and what La Rambla represents for them has deteriorated over the years. The rise of new forms of mass tourism is one of the culprits.
Ramblaexplica what it claims is precisely that. Back to ownership and provide value this emblematic space we believe that their fellow citizens should recover. Multiculturalism itself a place of passage, which acts as the backbone of the center of Barcelona and connecting such important points as Catalunya Square, the Port of the city or the Liceo’s theater. In this sense, this accumulation of characteristics generate the need to be reborn as space and find a new position in the future of the city. Ramblaexplica appreciation of space through one of the most important elements: the people they live with.
The core values of the proposal is to make availability of autochthon commerce to the Ramblas. It will preserve the different emblematic commercial establishments, making known and promoting the sale to the neighbors that the local trade in Las Ramblas still alive, so between neighbors and trading in the same neighborhood a neighborhood link is believed and therefore breathe an air of conviviality as any residential neighborhood.
This link may be associated with “slogan / tagline” project. It is the verb conjugation “ramblear” in first person present. The aim of this tagline is that all citizens feel the Rambla as your home, apprehending and associate the fact ramblear is an everyday event in his life.
Structure and economy is the main goal of the course of professor Anna Llàcer, Design project analysis and management. This is the work result of some of the students, starting with the budget, hours of study, analysis of graphic identities, then apply all this knowledge to the final project.
There were two main themes to be developed, “Terratarrel” a company dedicated to build gardens on the roof top of the city; and the other, “El Rusc” artcraft workshops community of wood, metal, fabric … they rent their own space to non-professionals.
The last week of the Masters in Graphic Design is finalized with the theme park project for the course of Martí Ferré. Projects graphics applications. Where students chose a type of park and developed the different graphic elements that are needed around the selected item.
Thus, the goal was to create a graphic system of infinite application to homogeneous style park outside and kept the consistency between the different elements, as poster, packaging, signage, flyer …
A graphic identity without using any logo and where the most important was to further the main idea without falling into clichés. A creative work that the students have learned how to compose a brand, working with all available tools and unlimited imagination.
The same students who were assessed and analyzed each of the projects, a self-critical system that was spread throughout the course to find among all the errors and possible ways to make a complete work.
PROJECTS EXHIBITION OF MASTER OF GRAPHIC DESIGN
On 3 of December the exhibition “I came here to talk about _” opened, which gathers the work of the las two editions of Master of Graphic Design of EINA, where people from different fields went through its own vision and what they learned along the year, applied to graphic design.
The result has been a very interesting exhibition where you can see graphic applied to web design, publishing, print, video … The exhibition remains open until January 15, 2016 in EINA Espai barra de ferro.
VISIT TO THE PRINTING ARTS GRÀFIQUES ORIENT
“Controlling the printing process and all the possibilities of implementation is key to become an outstanding graphic designer”
With this basis, Master’s Graphic Design students, kept in mind at Arts Gràfiques Orient Printing lead by Josep Amat. A great professional who through his experience and the spirit of innovation and experimentation of the printing, gave the keys to work in a comprehensive manner the relationship between the graphic designer and the printer.
Topics such as the preparation of a document, format of the project, inks, printing type, production costs … in short, all the pre-production of a graphic piece, furthermore the importance of being imprint in the process and the good planning of resources to spend. Essential processes that are learned through experience but thanks to these two sessions, have been able to make the students of Master in Graphic Design take this knowledge to apply to their own projects.