Convex is an editorial publication centered around the world of drugs. This publication is characterized by the approach and perspective from which it communicates content; always treating tabu subjects with absolute transparency. Each publication addresses a different drug and presents information openly and without judgement. Convex’s aim is to develop a bold graphic treatment that will trigger an emotional response from its readers and invite them to reflect on the consumption of drugs and its negative effects.
In addition to the series of publications, a series of graphic material for «En la nada» workshops has been conceptualized and executed. These workshops also treat the subject with an informative yet reflective tone like the publications.
Unplugged is a series of weekend retreats where analog and creativity-inducing activities take place. The Unplugged community strongly believes that in a digitally powered world, analog breaks are absolutely necessary and essential to our well-being as humans.
Taking this in consideration, the main objective for this project was to write a ten point manifesto for Unplugged and, subsequently, design a series of publications that thoroughly illustrate and communicate these statements.
Since manifestos are known to be a strong call to action, it was fundamental to incorporate interaction in the conception of the design in order to provide a platform for a potential response or intervention. Furthermore, it was key to directly come in contact with these analog approaches and transmit them daringly and inventively through a potent graphic design treatment.
“Duedate” is the end of year project by Paula Lavergne tutored by Diego Fernández and consist of an application which connects users and supermarkets in order to avoid massive food waste. It arises from the urgency to revise our role as consumers, the way we have to buy and consume food and to be aware of our responsibility as individuals in the face of this huge problem which is hunger in the world.
Núria Saban visited us the 28th of May. Ex-student of Eina, “Web developer, Frontendpadawan, html, css, js”, as she defines herself at his web. she explained us his steps until attaining what she had dreamed: being member at Llos&. At the end her studies, she entered an architecture studio during five years, working on modelling. After, she spend two years freelance for several customers, like the Mies van der Rohe Foundation in Barcelona. Tired of little multitasking, she decided to launch to the programming and the world wide web. That was what she liked more and this is how she entered at Llos&.
Her talk begins with the troubles that arise with graphic designers. She tells us a list of the basic aspects a designer would have to detail from his work to programmers could start correctly without generating a lot of changes after. For the development of a website, the format thr ptoject arrives to the programmer is very important.
She shows us the advantages of the Sketch app for her work. Also she comments that designers never think about the different measures of screen for each device (the media queries, the height and width of screens, very different in each device). “If you know what you can have with media queries and start to play with, you’ll have a very cool website”, says Núria. She explains also that she designs according to the criterion “mobile first”, that is to say, the design is based on the version for mobile. From this point, media queries has to append meanwhile the width of the screen grows.
She explains us that accessibility is very important, no only for those who need it, but for everybody: navigating the web would be much more comfortable for all. She also talks us about typography and she advises that we cannot use typography less of 16 px on a website. If we, it has to be for very secondary things. Also she comments another thing that designers never take into account: there is a lot of units of measure on the web to define the size of the typography: ems, rems, pixels, and point view-port (% of the screen). This one enables typography grow concurrently with the screen width in a much more fluid way. So the design will be much finer.
She reviews mistakes that we have to eschew when designing a web. She talks about contrast, when the links cannot be distinguished, gives us tools to check if our web would pass a test of contrast, like: https://colorable.jxnblk.com. She insists that the outline focus, although we would’t like it, is very important to not be deleted: the navigation with tab or screen readers must be available always. If not, it will be a navigation problem for persons that need these systems. This page explains its importance: http://www.outlinenone.com
Before ending, she talks of colour on the web. she recommends a page: https://www.colorhexa.com. She comments also the interactions and his sense: when a button is active, deactivated, what about the hover function, and she complaints that many of these are never defined by the designer.
We have now a few lessons to learn and take into account to carry out a website design and which are the needs for a programmer
Today, we finished the module called SEO (Search Engine Optimization) with Rubén Alcaraz. Throughout the module, we learned how to improve the positioning of a web page on the search engine results pages. In addition, we learned the importance of elaborating a good SEO, where these techniques can be applied, how search engines work. Moreover, we learned the structure and architecture of SEO in order to understand better and improve our web positioning. Finally, we also tackled the different strategies that we can use and also understand how users search us in order to choose the right keywords in order to be competitive.
Furthermore, in order to implement all the theoretical knowledge received, we realized a practical exercise. The latter consisted in trying to position an image on Google from the website we created before for the module Content Management System.
In order to do this exercise, we have used a WordPress plugin called Yoast, which has to guide us in order to position our image on Google. During the exercise, we have learned the importance of the SEO-on page, and how to make a good optimization of our page. We learned the SEO-off page as well with the aim to increase the authority of our site through internal and external links.
As a final exercise, we learned how to audit a web page, analyzing its content, the density of keywords, how are the information of its architecture, its technical aspects, and efficiency. As a result, we have been able to analyze and detect the weaknesses and points of improvement of the abovementioned website.
We have already finished the course of Analysis and Management of Digital Publications taught by Professor Diego Fernández. In it we have made an infographics that has allowed us to learn about the architecture of the information in charge of the study, analysis, organization, disposition and structuring of the information. We have also been able to work on information design, in which we have had to graphically represent the information and structure it efficiently and effectively so that it could be very visual and quickly understood.
The results have been very diverse. They have worked on reports related to the rise of cybercrime or piracy, a comparative of online media sales in black friday, about fake news, the use of apps to find a partner, even wondered if print is dying.
In this course taught by Professor Enric Mor, we have learned to have a global vision of all aspects involved in user-centred design (UCD). This can be conceived as “the discipline of person-computer interaction (IPO), usability and user experience”. Through different activities, both theoretical and practical, we have been discovering which processes are key in the UCD. We have placed emphasis on the value of knowing the users to whom our product will be destined, the stages and techniques that configure it, knowing how to apply the DCU in the definition of our projects, how to make a correct analysis of what we want to design, and finally how to implement and evaluate interactive digital products. In our case, the redisseny of a website.
The Ideal Wallet
This activity was the letter of introduction of the subject. Through a practical exercise of design thinking by couples, we designed a wallet from a small briefing that we did to our partner. In this way we stressed the importance of knowing the user for whom our product is intended. Therefore to be able to design to measure and look for real solutions in the problems posed by the user.
Lost & Found
During this activity carried out by groups, we learned to use flowcharts for the design of an app. The objective of this practice was to work collectively on the most logical path to report, search, or find a lost pet.
Spaghetti Marshmallow Challange
This activity was the last we did. Its purpose was to work the design thinking to practice the prototing in collective being able to test what we build through trial and error in a collective way. The goal of this activity was to create a structure that could withstand with 20 raw spaghetti, 1 meter of tape, 1 meter of string and a Marshmellow at the top. Quite a challenge!
In the course of Graphic Identity Projects taught by Xavier Alamany, the students of the Master in Graphic Design have developed a series of tools and resources to generate an identity that connects with the district of Montbau and the festival of reference for it.
Starting with the basics, the definition and analysis of the neighbourhood, its attributes, its strong points and its shortcomings. Discovering what you need and what we can contribute as designers. Subsequently, through dynamic classes, group corrections and small connected commissions, it has been defined what type of festival is appropriate in the neighbourhood, what graphic image is applied and what identity it has, maintaining the very essence of the Montbau neighbourhood.
Some of the final works of the subject are presented below. An identity on a specific festival applied in Montbau.
Fontbau. Montbau Typographic Festival
A typographic festival where through various activities appropriate to different audiences will work the field of typography, the festival has been conceptualized through a special element, with importance to Montbau, its water source, where neighbors come for its purity.
Set 7th Art
A film festival in the Montbau neighborhood that seeks to capture the attention of the neighborhood and its participation through contests and short films. It takes advantage of the tranquility of the neighborhood’s nightlife and combines the concept of the seventh art of cinema itself to give identity to the festival. The cube is used as the main image. A three-dimensional cube formed by squares, that synthesizes and unifies in a graphic way the concepts of geometry, unevenness, architecture, cinema, projection and focus, concepts typical of the festival and of Montbau.
-isme. Montbau cubism festival
An annual festival aimed at celebrating art in all its manifestations through the union between artistic expression itself and the geometric and rectilinear forms that make up the landscape of the Montbau neighbourhood. This edition is presented with the cubist movement. The festival seeks to encourage civic participation among citizens through recreational activities adapted to all ages.
Retrospectiva. Festival of architecture and digital arts in Montbau
Retrospectiva is Montbau’s festival of architecture and digital arts. The aim of the festival is to promote and foster the exchange and relationship established between architecture and digital arts as forms of creation and conceptualization. The aim of the festival is to unite these two concepts (architecture + digital arts) to represent the essence of the neighbourhood and the original constructions through architectural representations recreated with digital art, such as mapping or virtual reality.
Efímera. Art on ground
A festival of floor muralism, where neighbors and visitors can come and see live several artists painting the floors of the neighborhood as well as participate in activities and contributions to the mural. The element put it by its geometry is used, an element of surface, transportable and combinable that refers to the tiles of Montbau.
Recordart. People of Montbau Photographic Exhibition
Conceptualizes the graphic identity for a photographic exhibition where the authors are the neighborhood’s own neighbors. Empowering the historical values, the memories and the life of the neighborhood of Montbau. It seeks to create memory of Montbau, a series of memories through photographs exposed to the streets of the neighborhood, all in a direct, sensitive design that shows the photograph of the people.
es[ ] es[ ] Festival of Scenic Arts of Montbau
This is to organize a Festival of Performing Arts in the neighborhood of Montbau. The choice of the type of festival, the naming and its design is not a septum; it refers to the identity of the neighbourhood, to the lack of knowledge of many neighbours and people of Barcelona, to its green spaces and pedestrians, to its architecture and to the name of its streets. The name of the festival therefore refers to its identity and to all that can be Montbau: esmusica esmontbau | esteatre esmontbau | esdansa esmontbau | escirc esmontbau
In the subject of graphic application projects with Martí Ferré we have projected a country in a bottle and its secondary packaging, a poster, an editorial publication and a volumetric element or material. All of this is conducted through different dynamics such as workshops, presentations and group corrections, mindstorming on graphic elements, brainstorming, etc. And with the previous breakdown and analysis of the parts of a graphic project to treat them individually, understand them and generate better graphic results in their unification.
Some of the Projects of the course:
Rosa maria de los Heros – Argentina
The project focuses on interpreting and communicating the country of Argentina through color, typography, image and material. In order to disintegrate the country into these elements it was first necessary to do some research and understand what aspect of the country was to be revealed.
In this case, there are two sources of inspiration. The first, the story about the origin of the name of Argentina. The second engine of this project was the Grandmothers of the Plaza de Mayo as a symbol of struggle against the ravages of the dictatorship. From these two pillars, it was possible to communicate values such as the mirage of expectations and the voice, the opinion, the implication of its people as a “thread” that unites and mobilizes the country.
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Soraya Alba Marquez- Iceland
The project reflects the concept of solitude in the most isolated areas of Iceland where there are only deserts of lavas, waterfalls, volcanoes and uninhabited areas. The most austere, solitary and at the same time resistant and strong way of life in the small isolated farms lost in nothingness. The intention is to capture the isolation, the long and dark winters, the isolation, and the strength of its inhabitants in front of this other harder and more hostile face of Iceland.
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Paula Terra – Greenland
In the representation of the bottle and its packaging has been represented with the colors the 3 elements that define the climatic conditions of the country and transmit the calm of the population through the composition and proportions. The poster refers to the hunting of the Inuit, with the letter O as the main element it is possible to recreate the ice hole to be able to hunt. The publication consists of 40 images that show the set of 40 words that the Inuit use to express the different stages of snow and ice. Snow is part of the Inuit lifestyle and this proximity is transmitted with a texture that refers to tradition, with a more familiar and close character. The representative volume of Greenland represents the hunting of the Inuit through the use of materials. The sculptural format is due to the construction of large ice sculptures that were used to orient themselves in the landscape and indicate the areas suitable for hunting. In addition, their sharp form represents the hunting tools and the environment in which they were carried out.
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Leo Kulisevsky – Palestine
This project tries to escape from the hegemonic representation of Palestine where it is always represented by fear and war. Starting from the Palestinian tradition of reading the coffee grounds and the forms it leaves, I take the idea to develop the chosen concept: land. These forms help me to represent the forced territorial fragmentation that exists in the country and to speak of the territory as a living place that resists.