Graphic Production

In the subject of Graphic Production taught by Lluc Massaguer of the Master’s degree, the supports, processes and printing techniques in graphic arts are studied, as well as the preparation of final and original arts to be able to be reproduced. It shows each of the parts that make up the graphic process from conceptualization and ideation to final delivery. These are some of the resulting final projects:

Four-Color — Leo Kulisevsky

The aim of the work is to experiment with different serigraphic techniques, the main one being four-colour. In this work, the original black and white image was converted to colour and the result obtained from the division of invented channels (CMYK) was seen. Will the superimposition of these four inks turn the photograph originally in black and white to color?

Click to view

Pantone Organic — Rosa  Maria de los Heros 

Pantone Organic is a research project in which it is proposed to use domestic fruit and vegetable waste generated at home to check whether it is feasible to produce inks for screen printing. He uses the “pantonera” system as a record of the different colours he manages to produce. In this way, it remains as an archive of the possibilities that exist and perhaps as a tool to convince or share the results with others.

Click to view

Graphic design with fluid paint — Monica Sacot

The project is based on the deepening of the work with acrylic paint used with the acrylic pouring technique. It consists of preparing a mixture of acrylic paint and medium acrylic to achieve a texture that flows easily through the canvas. The main objective of the project is to create visually attractive images and then use the image generated to apply it in the production of graphic design in the form of background, texture, pattern, and so on.

Click to view

Starting a new project in Montbau, Barcelona

We’ve just started a new project with Xavier Alamany, professor of Graphic Identity Projects. The project is focused on identity design in one of the neighborhoods of Barcelona, ​​in Montbau.

We started it with the masterclass by Albert Crispi, architect with a long professional career, founder of architecture and rehabilitation AC architecture and rehabilitation, and professor of EINA since 2004. During the session he showed us the functioning of the neighborhood since its beginnings til nowadays. How it was raised urbanistically and how people interact with the elements that form it. At the same time within the architectural field, Albert carried out the rehabilitation of one of his buildings in the Montbau plan. Projected in 1960 by the architects Xavier Subias, Guillermo Giráldez and Lopez Íñigo for the Habitatge Municipal Patronat, it is one of the best examples of rationalist concrete architecture in Barcelona. Through the experience of this rehabilitation we were able to understand both the architectural intention and the will of the neighborhood association towards the neighborhood and its connection with it.

To complement the information about Montbau, we wen on tour with Xavier Alamany. We were able to see the distribution of the neighborhood, the functioning of the main squares and the most hidden ones, the existing stores, the architecture and its relationship with the character of Montbau. We went through the most characteristic buildings, we understood their unity despite having been designed by different architects, the green areas that complements the neighborhood and we got an idea about the daily life of the people who live in it.

Understanding the essence of the neighborhood was essential to focus realistically on the identity project.

Students visiting Vanguard Gràfic

As a final session of Graphic Production subject, students of the Master have visited the Vanguard Gràfic printing company. A printing company located in Sant Adrià del Besòs (Barcelona) with more than 100 years of work and experience, with the objectives of helping its clients, surprising, impacting, seducing, motivating and, above all, communicating. Vanguard Gràfic offers a wide variety of services, such as: editorial production, brochures, exhibitors or displys, packaging, digital publications, among others.

Josep Amat, digital director of the printing press, has shown us all the departments that comprise it, the machines with which they work and their active functioning, their working methodology and the procedures that are carried out to achieve the maximum printing qualities and the best finishes.

We have started the visit through the pre-printing test area, where the communication between the pre-printing staff and the designer is fundamental.

In the printing department, we were able to see the spectacular Offset H-uvi machine and the amazing HP Indigo in operation, capable of making high quality prints.

Next, in the post-production department, we have seen the handling of the dies to make all kinds of cuts and marks, for projects such as business cards, folders, packaging, etc. Later we have been able to visit the machinery where the sheets, stapling and other postproduction services are made.

In addition, Vanguard Gràfic has the ideal space to develop projects in a manner advised by its I+D team. The catalogs of papers, the finishes and all the samples they have made are shown.

To finish the visit Josep Amat has given us a masterclass on colorimetry, conceptualization and identification of the types of papers and impressions that best suit each type of project. As well as practical advice to request a quote from a printing company.

We are very grateful for the opportunity and for all the new knowledge.

Folch Studio comes to visit us

On November 28 we received the visit of Albert Folch and Rafa Martínez from the Folch studio, all within the subject of Project Management of the Master.

Albert Folch, founder of the studio and creative director together with Rafa Martínez, strategic director of Marca and COO, presented us the study from its beginnings to the present, showing us elements and strategies that they use, as well as the essential aspects that should be taken into account before a design project.

Folch studio was founded in 2004 as a study in editorial design and art direction, nowadays the studio is defined by its active participation in all phases of the project, it is involved in aspects that go beyond the direction of art and publishing. They generate content through strategic narrative which, unlike traditional imperative advertising systems, is able to attract the target’s attention. They analyze and understand the central vision to develop a strategy around them, this is what creates real relevance. Concepts, products, experiences and services are translated into emotion and images. They understand the brand as a broadcaster, each with its own audience and stories to tell.

Given the change of paradigm towards media narration together with the increase of demand in the creation of content, Folch has founded White Horse, a producer far from the traditional ones where they work freely in all the necessary aspects of the projects. White Horse realizes the production of audiovisual and photographic pieces for the brands and institutions. It is a creative company focused on production and activation.

We are very grateful for the visit to our classroom.

Masterclass with Angel Rocamora

On November 14 we received the visit of Angel Rocamora, fiscal manager of Futbol Club Barcelona and professor of financial and tax law at the University of Barcelona (UB). All this within the subject of Analysis and management of graphic design projects of the Master.

During the masterclass he explained step by step all the tax and fiscal law concepts that we might need as graphic designers at some point in our professional career. Beginning with the function of the Tax Agency and Social Security, identifying direct and indirect taxes and their corresponding tax declarations, knowing the social obligations, the functioning of freelancers and the current regulations of these, as well as the options we have in case of want to start a company, such as the foundation of limited companies, corporations, etc. All showing us the advantages and disadvantages of each of them.

Angel patiently responded to all the doubts generated during the session. It turned out to be a very interesting and necessary session for us, both for the knowledge learned about our obligations as future entrepreneurs and for the rights in front of a company.

We are very grateful.

Coffee with Núria Vila

On November 12 we have took coffee with Núria Vila, grafic designer and art director, specialized in corporate identity, editorial, packagint and visual communication. A conference where she spoke about her commitment to the environment, with the will to apply common sense in each project and working in a more sustainable and ethical way.

During her professional career as a designer she has carried out various projects including in them the 5R concept: Rethink, Reduce, Replace, Recycle and Reuse. Showing some examples as: Memòria de Gallecs, L’encant, Toc d’espelta and D.E.Palou. She conceives design as the main tool to determine the environmental, social and economic impact that each project will have during its life cycle, betting on sustainability.

It has been the first “Coffee with…” 2018-2019. It is a speech cycle focused on EINA’s Master of Graphic Design where, basing on different professional points of view, some subjects related with the design field are dealt. This is a series of one hour length monthly meetings, free and open to public.

Visit to Morillas and LoSiento studio

The Master in Grafic Design students visited on November 7th two very different design centers: Morillas and LoSiento studio. All this within the framework of the subject “design project and analysis management” with Anna Llacer.

Morillas agency was founded in 1962 by Antonio Morillas in Barcelona. At the begining it was formed as a graphic design studio. Nowadays it is a branding and design agency applied to the brand with headquarters in Barcelona and offices in Madrid, Tel Aviv, Sao Paulo and Guatemala.

Morillas examines, analyzes, defines and offers solutions to all the processes and efforts that are destined to create and / or reinforce a brand, from brand / branding consulting to the creation of naming, corporate identity, packaging, retail and global brands.

During the visit to its facilities the students had have the opportunity to know the different departments distributed by the five plants that make up the headquarters in Barcelona. They have been able to observe how they work and hierarchize the different projects within a large agency. At the same time they have known their origins and the most outstanding projects.

Lo Siento studio was founded in 2006 by Borja Martínez where he began to carry out graphic and art direction projects for different brands. Currently, the studio has expanded and continues working on projects in the fields of corporate design, packaging, publishing, restoration or exhibition design.

The most characteristic feature of LoSiento’s work is its physical and material approach to graphic solutions, resulting in a design in which the graphic and the industrial coexist, in a constant search for alliances with artisanal processes.

During the visit to the studio, Gerard Miró, manager of the sector in packaging and 3D-paper, explained and showed the different projects, the organization of the study and its work methodology, as well as some practical advice for the students.

As a result, the students have seen the different areas of work, the differences between multinational agencies and design studios, being able then to imagine where they could feel more comfortable to work with.

Thank you very much for the opportunity and kindness!

Grafic Arts: Silk-screen printing

The students from the Master in Graphic Design 2018-2019 have attended a session about stamping techniques in the printmaking workshop Barra de ferro, within the subject of Grafic Arts with Lluc Massaguer.

We have learned a new technique and its multiple applications, the Serigraphy also known as Silk-screen printing. Tests have been made with different formats of paper, fabric and plastic, as well as the combination with various inks and screens.

The results are a sample of the variability that the technique gives to us. With them, the students, have been able to visualize the new opportunities to carry out future design projects.

Barra de Ferro is a printmaking workshop and an exhibition hall. You can find it in Barra de Ferro Street 2, open Monday – Saturday from 4pm to 8pm.

portfolio-gaizka

Design for CMS Content Managers

Throughout the subject of Design for CMS Content Managers with Daniel Julià we have learned about web layout using HTML and CSS as well as PHP working with WordPress. Finally, we practised such knowledge by designing and programming our portfolios.

You will find some of the results in this next compilation:

 

Gemma Fontanals

Daniel Iglesias

 

Emily Eldridge

Gaizka Pagonabarraga

Andrea Rueda

Laura Magallón

Carolina Orozco

emily eldridge book

Typography

The following publications are the final works of the subject of Typography, which is part of the Postgraduate in Design of Graphic Elements included in the master’s degree. Our teacher Salvador Huertas introduced us to the architecture, composition, analysis as well as the critical evaluation of typographic fonts.

 

Love Letters – Emily Eldridge

 

Gordon Matta Clark – Gaizka Pagonabarraga

 

Feminismo – Andrea Rueda

 

Mondosonoro – Laura Magallón

 

Diario de un nómada – Angela Aginako

 

On delusions (Yayoi Kusama) – Gemma Fontanals

 

La teva ciutat invisible – Marta Mestre

 

Disseny gràfic sostenible amb el medi ambient – Àngela Balcells

 

Negativo – Blanca Garaluce

 

DOWN – Daniel Iglesias

 

This is food trucks – Maria Millan

 

TIC TAC NYAM – Judit Murcia

 

Disfrutar – Guillem Matarrodona

 

Modapiel – Anna Carbonell