Folch Studio comes to visit us

On November 28 we received the visit of Albert Folch and Rafa Martínez from the Folch studio, all within the subject of Project Management of the Master.

Albert Folch, founder of the studio and creative director together with Rafa Martínez, strategic director of Marca and COO, presented us the study from its beginnings to the present, showing us elements and strategies that they use, as well as the essential aspects that should be taken into account before a design project.

Folch studio was founded in 2004 as a study in editorial design and art direction, nowadays the studio is defined by its active participation in all phases of the project, it is involved in aspects that go beyond the direction of art and publishing. They generate content through strategic narrative which, unlike traditional imperative advertising systems, is able to attract the target’s attention. They analyze and understand the central vision to develop a strategy around them, this is what creates real relevance. Concepts, products, experiences and services are translated into emotion and images. They understand the brand as a broadcaster, each with its own audience and stories to tell.

Given the change of paradigm towards media narration together with the increase of demand in the creation of content, Folch has founded White Horse, a producer far from the traditional ones where they work freely in all the necessary aspects of the projects. White Horse realizes the production of audiovisual and photographic pieces for the brands and institutions. It is a creative company focused on production and activation.

We are very grateful for the visit to our classroom.

Masterclass with Angel Rocamora

On November 14 we received the visit of Angel Rocamora, fiscal manager of Futbol Club Barcelona and professor of financial and tax law at the University of Barcelona (UB). All this within the subject of Analysis and management of graphic design projects of the Master.

During the masterclass he explained step by step all the tax and fiscal law concepts that we might need as graphic designers at some point in our professional career. Beginning with the function of the Tax Agency and Social Security, identifying direct and indirect taxes and their corresponding tax declarations, knowing the social obligations, the functioning of freelancers and the current regulations of these, as well as the options we have in case of want to start a company, such as the foundation of limited companies, corporations, etc. All showing us the advantages and disadvantages of each of them.

Angel patiently responded to all the doubts generated during the session. It turned out to be a very interesting and necessary session for us, both for the knowledge learned about our obligations as future entrepreneurs and for the rights in front of a company.

We are very grateful.

Coffee with Núria Vila

On November 12 we have took coffee with Núria Vila, grafic designer and art director, specialized in corporate identity, editorial, packagint and visual communication. A conference where she spoke about her commitment to the environment, with the will to apply common sense in each project and working in a more sustainable and ethical way.

During her professional career as a designer she has carried out various projects including in them the 5R concept: Rethink, Reduce, Replace, Recycle and Reuse. Showing some examples as: Memòria de Gallecs, L’encant, Toc d’espelta and D.E.Palou. She conceives design as the main tool to determine the environmental, social and economic impact that each project will have during its life cycle, betting on sustainability.

It has been the first “Coffee with…” 2018-2019. It is a speech cycle focused on EINA’s Master of Graphic Design where, basing on different professional points of view, some subjects related with the design field are dealt. This is a series of one hour length monthly meetings, free and open to public.

Visit to Morillas and LoSiento studio

The Master in Grafic Design students visited on November 7th two very different design centers: Morillas and LoSiento studio. All this within the framework of the subject “design project and analysis management” with Anna Llacer.

Morillas agency was founded in 1962 by Antonio Morillas in Barcelona. At the begining it was formed as a graphic design studio. Nowadays it is a branding and design agency applied to the brand with headquarters in Barcelona and offices in Madrid, Tel Aviv, Sao Paulo and Guatemala.

Morillas examines, analyzes, defines and offers solutions to all the processes and efforts that are destined to create and / or reinforce a brand, from brand / branding consulting to the creation of naming, corporate identity, packaging, retail and global brands.

During the visit to its facilities the students had have the opportunity to know the different departments distributed by the five plants that make up the headquarters in Barcelona. They have been able to observe how they work and hierarchize the different projects within a large agency. At the same time they have known their origins and the most outstanding projects.

Lo Siento studio was founded in 2006 by Borja Martínez where he began to carry out graphic and art direction projects for different brands. Currently, the studio has expanded and continues working on projects in the fields of corporate design, packaging, publishing, restoration or exhibition design.

The most characteristic feature of LoSiento’s work is its physical and material approach to graphic solutions, resulting in a design in which the graphic and the industrial coexist, in a constant search for alliances with artisanal processes.

During the visit to the studio, Gerard Miró, manager of the sector in packaging and 3D-paper, explained and showed the different projects, the organization of the study and its work methodology, as well as some practical advice for the students.

As a result, the students have seen the different areas of work, the differences between multinational agencies and design studios, being able then to imagine where they could feel more comfortable to work with.

Thank you very much for the opportunity and kindness!

Grafic Arts: Silk-screen printing

The students from the Master in Graphic Design 2018-2019 have attended a session about stamping techniques in the printmaking workshop Barra de ferro, within the subject of Grafic Arts with Lluc Massaguer.

We have learned a new technique and its multiple applications, the Serigraphy also known as Silk-screen printing. Tests have been made with different formats of paper, fabric and plastic, as well as the combination with various inks and screens.

The results are a sample of the variability that the technique gives to us. With them, the students, have been able to visualize the new opportunities to carry out future design projects.

Barra de Ferro is a printmaking workshop and an exhibition hall. You can find it in Barra de Ferro Street 2, open Monday – Saturday from 4pm to 8pm.

portfolio-gaizka

Design for CMS Content Managers

Throughout the subject of Design for CMS Content Managers with Daniel Julià we have learned about web layout using HTML and CSS as well as PHP working with WordPress. Finally, we practised such knowledge by designing and programming our portfolios.

You will find some of the results in this next compilation:

 

Gemma Fontanals

Daniel Iglesias

 

Emily Eldridge

Gaizka Pagonabarraga

Andrea Rueda

Laura Magallón

Carolina Orozco

emily eldridge book

Typography

The following publications are the final works of the subject of Typography, which is part of the Postgraduate in Design of Graphic Elements included in the master’s degree. Our teacher Salvador Huertas introduced us to the architecture, composition, analysis as well as the critical evaluation of typographic fonts.

 

Love Letters – Emily Eldridge

 

Gordon Matta Clark – Gaizka Pagonabarraga

 

Feminismo – Andrea Rueda

 

Mondosonoro – Laura Magallón

 

Diario de un nómada – Angela Aginako

 

On delusions (Yayoi Kusama) – Gemma Fontanals

 

La teva ciutat invisible – Marta Mestre

 

Disseny gràfic sostenible amb el medi ambient – Àngela Balcells

 

Negativo – Blanca Garaluce

 

DOWN – Daniel Iglesias

 

This is food trucks – Maria Millan

 

TIC TAC NYAM – Judit Murcia

 

Disfrutar – Guillem Matarrodona

 

Modapiel – Anna Carbonell

montbau-barcelona

Civic graphic identity projects for neighbourhoods

This course, for the subject of Identity of Graphics Applications guided by Xavier Alamany, we have focused on creating a cultural festival located in the Montbau district of Barcelona. All of us conceived the project broadly designing the graphic identity and defining the type of activities.

To do so, Alamany helped us by insisting on the first step: to know the neighbourhood. Following his advice, we would offer useful opportunities ideally well welcomed by its residents. Would festivals be aimed at a family audience, youth or would it be for all ages? Would it pretend to create affinities in the neighbourhood or maybe attract other local people in the city? Before asking so many questions, it was essential to do research.

montbau-barcelona

We recognised soon the singular personality of the area, built between 1957 and 1965. It was necessary to consider all the elements: its geographical situation (between Collserola and Ronda de Dalt), the architectonic interest (influenced on Bauhaus), the green footprint (60% of the surface is vegetation), the migratory diversity, the veteran residents (35.2% are over 65 years old), the drug addiction stigma, the associative life and more details that have been relevant along the Montbau’s history. Finally, stepping on it was one of the best ways, but the most priority, to discover it.

Here are some of the results developed in class:

 

JAM Jornades de Autogestión en Montbau – Àngela Balcells

The proposal consists on generate social relationships in the neighbourhood within a program that promotes reflection, new learnings and leisure opportunities through projects based on collective self-management. From here, several lines of activities and graphic elements emerge: Montbau expresses (triangle), invites (semicircle) and meets (rectangle).

 

 

Montbau Mural Fest – Blanca Garaluce

This urban arts festival puts the spotlight on the elderly, especially them because they are the ones who started living in the area since the inauguration of the land, rising later their families. For this reason, the purpose is to generate a history of the neighbourhood through the connection of arts and their memories.

Montbau Garaluce

 

 

New Urban Itineraries – Gemma Fontanals

N.I.U is a multidisciplinary offer with the intention of rethinking the neighbourhood based on walking it again and again. Through routes and itineraries aims to rediscover the area to perceive it with different eyes. The name that is attributed to it, “nest” means at the same time “a safe place, from where to be provided, to which to return”.

Montbau Fontanals

 

 

MAKE IT! Montbau Arts Festival – Emily Eldridge

This festival begins with the idea of taking advantage of the building’s facades that preserve the architectural style of the neighbourhood. The final visual result is identified easily for its colourful patterns. It takes as a source of inspiration the wide variety of them used in most of the constructions of the area.

Montbau Eldridge

Montbau Eldridge

 

Montbau Film Festival – Daniel Iglesias

This project bases its design on an element that works as a visual system, which appears regularly both in the world of cinema and in Montbau’s architecture: the rectangle of 2×1. The objective is not only to make the neighbourhood well known nationally but also to add to its personality a sense of seriousness and professionality.

 

 

Visit this site to find more works of the rest of classmates:

http://eina.grafic.info/identitat/

 

programacio-portada

Introduction to programming

Throughout the subject Introduction to programming, taught by Jordi and Oriol Collell, we have learned both the basic notions and the more complex ones of the digital era that have allowed us to develop our skills in web programming as designers.

These are some of the final works we created based in different SVG animations. They are built with HTML, CSS and Javascript from libraries like Green Sock, using most cases TweenMax.

after-effects

Digital Video and Animation

During the sessions of Digital Video and Animation we have learned and worked with Diego Fernández the techniques and methods of audiovisual creation for the media environment: from basic video characteristics, 2D digital animations, an introduction to 3D, as well as to the audio processing throughout the edition with After Effects.

These are some of the final projects of the subject: