Graphic application projects with Martí Ferré

In the subject of graphic application projects with Martí Ferré we have projected a country in a bottle and its secondary packaging, a poster, an editorial publication and a volumetric element or material. All of this is conducted through different dynamics such as workshops, presentations and group corrections, mindstorming on graphic elements, brainstorming, etc. And with the previous breakdown and analysis of the parts of a graphic project to treat them individually, understand them and generate better graphic results in their unification.

 

Some of the Projects of the course:

Rosa maria de los Heros – Argentina

The project focuses on interpreting and communicating the country of Argentina through color, typography, image and material. In order to disintegrate the country into these elements it was first necessary to do some research and understand what aspect of the country was to be revealed.

In this case, there are two sources of inspiration. The first, the story about the origin of the name of Argentina. The second engine of this project was the Grandmothers of the Plaza de Mayo as a symbol of struggle against the ravages of the dictatorship. From these two pillars, it was possible to communicate values such as the mirage of expectations and the voice, the opinion, the implication of its people as a “thread” that unites and mobilizes the country. 

Click to view

 

Soraya Alba Marquez- Iceland

The project reflects the concept of solitude in the most isolated areas of Iceland where there are only deserts of lavas, waterfalls, volcanoes and uninhabited areas. The most austere, solitary and at the same time resistant and strong way of life in the small isolated farms lost in nothingness. The intention is to capture the isolation, the long and dark winters, the isolation, and the strength of its inhabitants in front of this other harder and more hostile face of Iceland.

Click to view

 

Paula Terra – Greenland

In the representation of the bottle and its packaging has been represented with the colors the 3 elements that define the climatic conditions of the country and transmit the calm of the population through the composition and proportions. The poster refers to the hunting of the Inuit, with the letter O as the main element it is possible to recreate the ice hole to be able to hunt. The publication consists of 40 images that show the set of 40 words that the Inuit use to express the different stages of snow and ice. Snow is part of the Inuit lifestyle and this proximity is transmitted with a texture that refers to tradition, with a more familiar and close character. The representative volume of Greenland represents the hunting of the Inuit through the use of materials. The sculptural format is due to the construction of large ice sculptures that were used to orient themselves in the landscape and indicate the areas suitable for hunting. In addition, their sharp form represents the hunting tools and the environment in which they were carried out.

Click to view

Leo Kulisevsky – Palestine

This project tries to escape from the hegemonic representation of Palestine where it is always represented by fear and war. Starting from the Palestinian tradition of reading the coffee grounds and the forms it leaves, I take the idea to develop the chosen concept: land. These forms help me to represent the forced territorial fragmentation that exists in the country and to speak of the territory as a living place that resists.

Click to view

A new guest: Oscar Guayabero

On January 15 and 24, we received Oscar Guayabero in our classroom, all within the subject of Identity Projects taught by Xavier Alamany.

Oscar Guayabero defines himself as a para-designer. Actually what he does is tell stories, he does it through objects, writing, installations, books, curating exhibitions and also teaching, publishing articles, activating platforms …

The session began with a conference where design was treated as a tool for social change, possible through the sum of the basic elements design + empathy + mediation- All shown with different design examples, their impact on society and your benefit

Then Oscar, along with Xavier, observed and listened to the different project proposals of the students in order to lead them towards a better projection, understanding and visualizing the strengths of each project as well as the weakest aspects to strengthen. It generated a session of debate and collective correction of the most interesting!

We are very grateful.

GIRO Festival

GIRO Festival, the alumni Dacil Sánchez Final Master’s work, has been featured in the publication of Duotone – Limited Colour Schemes in Graphic Design, by Sandu Publishing. The book explores the possibilities and applications of two-tone palettes in graphic design through three sections that cover different effects and finishes: colour matching, duotone effects and graduation. As the name indicates, the festival aims to enjoy in a different way this type of cultural events, alternating between yoga during the day and concerts at night.

giro festival

Know more about the project here.

Sketching

User-Centered Design

Throughout the subject of Analysis and Management of Digital Publications with Enric Mor, we discovered the DCU (User-Centered Design) and the stages that configure its iterative process. It is necessary to apply it in each interactive product because it helps to improve the usability and accessibility of the user experience.

We learned about UX/UI redesigning the official webpage of a real client. To do it, we complete all phases of the project. We started with its definition and research. Then we analysed the architecture of information and developed the sketches. After that, we continued designing the wireframes and prototyping the result. And finally, we did the evaluation. Also, we alternated the theoretical content given by the teacher with dynamics developed in class.

The Wallet Project

The first activity was an introduction to Design Thinking. In pairs, we had to create a personal briefing. In one hour, we understood the essential thing that is to know about the needs of the person who’s going to use the product or will take benefit from the service, in that case, a wallet or purse. To achieve this, we had to interview each other, leaving aside our preferences as designers and proposing real solutions that could satisfy each case.

User Journey

The design of any online platform or application must contemplate user journeys. It means that is important to define previously which type of activity is, its contexts of use and the emotions experienced by users to detect such failures that we understand now as opportunities for improvement. On this occasion, we defined profiles and routes of people who would use an app to listen to music.

MDG EINA CDU 2018

Pet Lost & Found

In this activity, we used flowcharts to design the navigation of an app whose functionality consisted of a search and encounter system for lost pets.

Spaghetti Marshmallow Challange

Towards the end of the subject, we carried out this activity that consisted of, by groups of 3-4 people and in 18 minutes, constructing a structure that would stand on its own with the following elements:

  • 20 Raw spaghetti
  • Tape measure
  • Meter of string
  • Marshmallow
  • Scissors

And something else, the marshmallow must be located at the top. The initiative is raised from Harvard by Tom Wujec who took us to the curious observation on the success (or failure) of working as a team, especially among design students.

From the beginning, we talked about iterative design, a cyclical methodology of multi-stage problem-solving, always based on validating assumptions on the user behaviour in real-world tests. Prototypes and analysis of a product or service are made continuously to achieve a more and more recent perfected version.

Infographic

Analysis and Management of Digital Publications

In the subject of Analysis and Management of Digital Publications, we have developed infographics of topics related to the Internet and technologies. In the last session with Diego Fernández, we showed our results in class to share and discuss them all together.

Every project was diverse at both formal and content level. Themes were very broad: from the existence of cookies, the world of emojis, the success of online dating, the streaming music, the usage and abuse of smartphones or Instagram and the curious case of #foodporn.

Fanzine MDG St Jordi

A ZINE about Saint George

On the occasion of Sanit George, some of the students of the Master’s in Graphic Design have developed a collective fanzine.

This proposal comes from the desire to share personal interpretations of the 23rd of April’s festivity. The 11 participants, narrate and illustrate based on typical elements from the popular legend. Books, dragons and kisses appear in different ways at the same time we question them, reinterpreting the story with princesses that puncture and roses that are not for sale anymore.

The self-edition consists of 28 pages, black and white interiors and a silk-screen cover printed in the workshop of EINA Espai Barra de Ferro. In the same Arts Centre, the fourth edition of PRINT.ed Singular Publications fair took place on Saturday 21st of April, where the zine was available from 11 am to 8 pm.

Daniel Iglesias @dani_bydani

Aina Alsina @aidux_

Paula Lavergne @paulalavergne

Blanca Garaluce @blancagaraluce

Judith Murcia @judithmurcia

Àngela Balcells @ngeladraws

Gemma Fontanals @gemfontanals

Laura Magallón @cosmichorchata

Andrea Rueda @andreard_

Maria Millán @mariamies

Emily Eldridge @emily_eldridge_art

Bossa EINA

Information session on 2018-2019 Master’s Graphic Design

 

EINA offers a series of second-cycle programmes designed to let students specialise in specific design fields, improve their skills or explore new ones.

So that you can find out all the details of these Master’s and Postgraduate Courses from the coordinators, the school organises information sessions. The next one will be on Thursday, 26th of April at 6 pm at EINA (Passeig Santa Eulàlia, 25).

From among all courses, you will have the opportunity to know in depth the Master’s programme in Graphic Design.  It covers specific areas of graphic design in terms of objectives, analyses, planning, resources and materials, as well as objectives and project administration and management.

If you miss the chance, there will be another one on Thursday, 7th of June.

Màsters, postgraus i cursos de Disseny a EINA

Final assignments for the Graphic Arts subject

 

As a final assignment for the Graphic Arts subject each of the students has been working on something, with both a theoretical and an experimental approach, related to the procedures and techniques seen during the sessions. Some of the topics addressed were bindery, screen printing, risography, marbling, printing on silk, or eco-friendly printing.

We made presentations in class, so we could share the conclusions we reached and learn from each other’s experiences. It was truly useful, and very interesting.

Some of the presentations that stood out were:

  • Risography (Happy accidents), by Emily Eldridge.

Emily explores risography visiting workshops and through her own work as an illustrator. She explains what the technique is about, how does the machinery work, what role plays the color in it, and which possibilities it can offer (such as overprinting, or the register errors referred as “happy accidents”).

 

  • Experimentation with the marbling technique, by Laura Magallón.

Laura explains the history behind marbling, a technique for decorating paper in a way that resembles marble, as well as all the steps she goes through to print with this technique. She talks about materials, colors, supports and mediums, and shares the problems and solutions she faced during the process.

 

 

 

– Liquid typography, by Daniel Iglesias.

Daniel experiments with marbling too, but with an intention to use the results to create letters with a liquid effect. He takes examples from Sergi Delgado and Alex Trochut, who work with typography in unconventional ways, and develops his own system, trying different materials to see wich one works best. With the images obtained and some post production he gets impressive results.

 

Typography and IT Resources

 

Salvador Huertas teaches both basic notions of typography and familiarisation with design-related software such as Indesign, Photoshop or Illustrator.

The “Poster” project was about choosing a typography and playing with it, working on hierarchies and on its expressive potential. The elements worked upon were composition, the tension generated by blank spaces, columns and modules, integration of graphic elements, functionality and legibility.

As a result we got the posters you can see below. Not bad at all!

 

Visit to the Vanguard Gràfic printing house

 

In November the students paid a visit to Vanguard Gràfic printing house, one of the most prestigious in the city, with more than 100 years of history.

They had a chance to see the machinery in action, along with offset plates, die cutters and other tools used in this profession. Later they met Josep Amat, who told them about materials, different projects, and tips for being better at solving design-related problems.

It was an opportunity to talk through doubts, to get an idea of how does a printing house work, and to highlight the importance of an understanding between the designer and the printer.