Graphic application projects with Martí Ferré

In the subject of graphic application projects with Martí Ferré we have projected a country in a bottle and its secondary packaging, a poster, an editorial publication and a volumetric element or material. All of this is conducted through different dynamics such as workshops, presentations and group corrections, mindstorming on graphic elements, brainstorming, etc. And with the previous breakdown and analysis of the parts of a graphic project to treat them individually, understand them and generate better graphic results in their unification.

 

Some of the Projects of the course:

Rosa maria de los Heros – Argentina

The project focuses on interpreting and communicating the country of Argentina through color, typography, image and material. In order to disintegrate the country into these elements it was first necessary to do some research and understand what aspect of the country was to be revealed.

In this case, there are two sources of inspiration. The first, the story about the origin of the name of Argentina. The second engine of this project was the Grandmothers of the Plaza de Mayo as a symbol of struggle against the ravages of the dictatorship. From these two pillars, it was possible to communicate values such as the mirage of expectations and the voice, the opinion, the implication of its people as a “thread” that unites and mobilizes the country. 

Click to view

 

Soraya Alba Marquez- Iceland

The project reflects the concept of solitude in the most isolated areas of Iceland where there are only deserts of lavas, waterfalls, volcanoes and uninhabited areas. The most austere, solitary and at the same time resistant and strong way of life in the small isolated farms lost in nothingness. The intention is to capture the isolation, the long and dark winters, the isolation, and the strength of its inhabitants in front of this other harder and more hostile face of Iceland.

Click to view

 

Paula Terra – Greenland

In the representation of the bottle and its packaging has been represented with the colors the 3 elements that define the climatic conditions of the country and transmit the calm of the population through the composition and proportions. The poster refers to the hunting of the Inuit, with the letter O as the main element it is possible to recreate the ice hole to be able to hunt. The publication consists of 40 images that show the set of 40 words that the Inuit use to express the different stages of snow and ice. Snow is part of the Inuit lifestyle and this proximity is transmitted with a texture that refers to tradition, with a more familiar and close character. The representative volume of Greenland represents the hunting of the Inuit through the use of materials. The sculptural format is due to the construction of large ice sculptures that were used to orient themselves in the landscape and indicate the areas suitable for hunting. In addition, their sharp form represents the hunting tools and the environment in which they were carried out.

Click to view

Leo Kulisevsky – Palestine

This project tries to escape from the hegemonic representation of Palestine where it is always represented by fear and war. Starting from the Palestinian tradition of reading the coffee grounds and the forms it leaves, I take the idea to develop the chosen concept: land. These forms help me to represent the forced territorial fragmentation that exists in the country and to speak of the territory as a living place that resists.

Click to view

A new guest: Oscar Guayabero

On January 15 and 24, we received Oscar Guayabero in our classroom, all within the subject of Identity Projects taught by Xavier Alamany.

Oscar Guayabero defines himself as a para-designer. Actually what he does is tell stories, he does it through objects, writing, installations, books, curating exhibitions and also teaching, publishing articles, activating platforms …

The session began with a conference where design was treated as a tool for social change, possible through the sum of the basic elements design + empathy + mediation- All shown with different design examples, their impact on society and your benefit

Then Oscar, along with Xavier, observed and listened to the different project proposals of the students in order to lead them towards a better projection, understanding and visualizing the strengths of each project as well as the weakest aspects to strengthen. It generated a session of debate and collective correction of the most interesting!

We are very grateful.

Starting a new project in Montbau, Barcelona

We’ve just started a new project with Xavier Alamany, professor of Graphic Identity Projects. The project is focused on identity design in one of the neighborhoods of Barcelona, ​​in Montbau.

We started it with the masterclass by Albert Crispi, architect with a long professional career, founder of architecture and rehabilitation AC architecture and rehabilitation, and professor of EINA since 2004. During the session he showed us the functioning of the neighborhood since its beginnings til nowadays. How it was raised urbanistically and how people interact with the elements that form it. At the same time within the architectural field, Albert carried out the rehabilitation of one of his buildings in the Montbau plan. Projected in 1960 by the architects Xavier Subias, Guillermo Giráldez and Lopez Íñigo for the Habitatge Municipal Patronat, it is one of the best examples of rationalist concrete architecture in Barcelona. Through the experience of this rehabilitation we were able to understand both the architectural intention and the will of the neighborhood association towards the neighborhood and its connection with it.

To complement the information about Montbau, we wen on tour with Xavier Alamany. We were able to see the distribution of the neighborhood, the functioning of the main squares and the most hidden ones, the existing stores, the architecture and its relationship with the character of Montbau. We went through the most characteristic buildings, we understood their unity despite having been designed by different architects, the green areas that complements the neighborhood and we got an idea about the daily life of the people who live in it.

Understanding the essence of the neighborhood was essential to focus realistically on the identity project.

Students visiting Vanguard Gràfic

As a final session of Graphic Production subject, students of the Master have visited the Vanguard Gràfic printing company. A printing company located in Sant Adrià del Besòs (Barcelona) with more than 100 years of work and experience, with the objectives of helping its clients, surprising, impacting, seducing, motivating and, above all, communicating. Vanguard Gràfic offers a wide variety of services, such as: editorial production, brochures, exhibitors or displys, packaging, digital publications, among others.

Josep Amat, digital director of the printing press, has shown us all the departments that comprise it, the machines with which they work and their active functioning, their working methodology and the procedures that are carried out to achieve the maximum printing qualities and the best finishes.

We have started the visit through the pre-printing test area, where the communication between the pre-printing staff and the designer is fundamental.

In the printing department, we were able to see the spectacular Offset H-uvi machine and the amazing HP Indigo in operation, capable of making high quality prints.

Next, in the post-production department, we have seen the handling of the dies to make all kinds of cuts and marks, for projects such as business cards, folders, packaging, etc. Later we have been able to visit the machinery where the sheets, stapling and other postproduction services are made.

In addition, Vanguard Gràfic has the ideal space to develop projects in a manner advised by its I+D team. The catalogs of papers, the finishes and all the samples they have made are shown.

To finish the visit Josep Amat has given us a masterclass on colorimetry, conceptualization and identification of the types of papers and impressions that best suit each type of project. As well as practical advice to request a quote from a printing company.

We are very grateful for the opportunity and for all the new knowledge.

Masterclass with Angel Rocamora

On November 14 we received the visit of Angel Rocamora, fiscal manager of Futbol Club Barcelona and professor of financial and tax law at the University of Barcelona (UB). All this within the subject of Analysis and management of graphic design projects of the Master.

During the masterclass he explained step by step all the tax and fiscal law concepts that we might need as graphic designers at some point in our professional career. Beginning with the function of the Tax Agency and Social Security, identifying direct and indirect taxes and their corresponding tax declarations, knowing the social obligations, the functioning of freelancers and the current regulations of these, as well as the options we have in case of want to start a company, such as the foundation of limited companies, corporations, etc. All showing us the advantages and disadvantages of each of them.

Angel patiently responded to all the doubts generated during the session. It turned out to be a very interesting and necessary session for us, both for the knowledge learned about our obligations as future entrepreneurs and for the rights in front of a company.

We are very grateful.

Grafic Arts: Silk-screen printing

The students from the Master in Graphic Design 2018-2019 have attended a session about stamping techniques in the printmaking workshop Barra de ferro, within the subject of Grafic Arts with Lluc Massaguer.

We have learned a new technique and its multiple applications, the Serigraphy also known as Silk-screen printing. Tests have been made with different formats of paper, fabric and plastic, as well as the combination with various inks and screens.

The results are a sample of the variability that the technique gives to us. With them, the students, have been able to visualize the new opportunities to carry out future design projects.

Barra de Ferro is a printmaking workshop and an exhibition hall. You can find it in Barra de Ferro Street 2, open Monday – Saturday from 4pm to 8pm.

Sketching

User-Centered Design

Throughout the subject of Analysis and Management of Digital Publications with Enric Mor, we discovered the DCU (User-Centered Design) and the stages that configure its iterative process. It is necessary to apply it in each interactive product because it helps to improve the usability and accessibility of the user experience.

We learned about UX/UI redesigning the official webpage of a real client. To do it, we complete all phases of the project. We started with its definition and research. Then we analysed the architecture of information and developed the sketches. After that, we continued designing the wireframes and prototyping the result. And finally, we did the evaluation. Also, we alternated the theoretical content given by the teacher with dynamics developed in class.

The Wallet Project

The first activity was an introduction to Design Thinking. In pairs, we had to create a personal briefing. In one hour, we understood the essential thing that is to know about the needs of the person who’s going to use the product or will take benefit from the service, in that case, a wallet or purse. To achieve this, we had to interview each other, leaving aside our preferences as designers and proposing real solutions that could satisfy each case.

User Journey

The design of any online platform or application must contemplate user journeys. It means that is important to define previously which type of activity is, its contexts of use and the emotions experienced by users to detect such failures that we understand now as opportunities for improvement. On this occasion, we defined profiles and routes of people who would use an app to listen to music.

MDG EINA CDU 2018

Pet Lost & Found

In this activity, we used flowcharts to design the navigation of an app whose functionality consisted of a search and encounter system for lost pets.

Spaghetti Marshmallow Challange

Towards the end of the subject, we carried out this activity that consisted of, by groups of 3-4 people and in 18 minutes, constructing a structure that would stand on its own with the following elements:

  • 20 Raw spaghetti
  • Tape measure
  • Meter of string
  • Marshmallow
  • Scissors

And something else, the marshmallow must be located at the top. The initiative is raised from Harvard by Tom Wujec who took us to the curious observation on the success (or failure) of working as a team, especially among design students.

From the beginning, we talked about iterative design, a cyclical methodology of multi-stage problem-solving, always based on validating assumptions on the user behaviour in real-world tests. Prototypes and analysis of a product or service are made continuously to achieve a more and more recent perfected version.

Infographic

Analysis and Management of Digital Publications

In the subject of Analysis and Management of Digital Publications, we have developed infographics of topics related to the Internet and technologies. In the last session with Diego Fernández, we showed our results in class to share and discuss them all together.

Every project was diverse at both formal and content level. Themes were very broad: from the existence of cookies, the world of emojis, the success of online dating, the streaming music, the usage and abuse of smartphones or Instagram and the curious case of #foodporn.

Fanzine MDG St Jordi

A ZINE about Saint George

On the occasion of Sanit George, some of the students of the Master’s in Graphic Design have developed a collective fanzine.

This proposal comes from the desire to share personal interpretations of the 23rd of April’s festivity. The 11 participants, narrate and illustrate based on typical elements from the popular legend. Books, dragons and kisses appear in different ways at the same time we question them, reinterpreting the story with princesses that puncture and roses that are not for sale anymore.

The self-edition consists of 28 pages, black and white interiors and a silk-screen cover printed in the workshop of EINA Espai Barra de Ferro. In the same Arts Centre, the fourth edition of PRINT.ed Singular Publications fair took place on Saturday 21st of April, where the zine was available from 11 am to 8 pm.

Daniel Iglesias @dani_bydani

Aina Alsina @aidux_

Paula Lavergne @paulalavergne

Blanca Garaluce @blancagaraluce

Judith Murcia @judithmurcia

Àngela Balcells @ngeladraws

Gemma Fontanals @gemfontanals

Laura Magallón @cosmichorchata

Andrea Rueda @andreard_

Maria Millán @mariamies

Emily Eldridge @emily_eldridge_art

Graphic applications projects

 

In the graphic applications projects subject each of us has been working on a different country, using it as an inspiration to design a wine label, a poster, a publication and a prototype for an installation or public sculpture.

It has been a great way to approach a project from various fronts: covering multiple formats, experimenting in the school’s prototypes workshop, or using only color, typography or materials. By trial and error we have corrected and re-made our designs once and again, until we unified them at the end. These are some of the results: