Students visiting Vanguard Gràfic

As a final session of Graphic Production subject, students of the Master have visited the Vanguard Gràfic printing company. A printing company located in Sant Adrià del Besòs (Barcelona) with more than 100 years of work and experience, with the objectives of helping its clients, surprising, impacting, seducing, motivating and, above all, communicating. Vanguard Gràfic offers a wide variety of services, such as: editorial production, brochures, exhibitors or displys, packaging, digital publications, among others.

Josep Amat, digital director of the printing press, has shown us all the departments that comprise it, the machines with which they work and their active functioning, their working methodology and the procedures that are carried out to achieve the maximum printing qualities and the best finishes.

We have started the visit through the pre-printing test area, where the communication between the pre-printing staff and the designer is fundamental.

In the printing department, we were able to see the spectacular Offset H-uvi machine and the amazing HP Indigo in operation, capable of making high quality prints.

Next, in the post-production department, we have seen the handling of the dies to make all kinds of cuts and marks, for projects such as business cards, folders, packaging, etc. Later we have been able to visit the machinery where the sheets, stapling and other postproduction services are made.

In addition, Vanguard Gràfic has the ideal space to develop projects in a manner advised by its I+D team. The catalogs of papers, the finishes and all the samples they have made are shown.

To finish the visit Josep Amat has given us a masterclass on colorimetry, conceptualization and identification of the types of papers and impressions that best suit each type of project. As well as practical advice to request a quote from a printing company.

We are very grateful for the opportunity and for all the new knowledge.

Masterclass with Angel Rocamora

On November 14 we received the visit of Angel Rocamora, fiscal manager of Futbol Club Barcelona and professor of financial and tax law at the University of Barcelona (UB). All this within the subject of Analysis and management of graphic design projects of the Master.

During the masterclass he explained step by step all the tax and fiscal law concepts that we might need as graphic designers at some point in our professional career. Beginning with the function of the Tax Agency and Social Security, identifying direct and indirect taxes and their corresponding tax declarations, knowing the social obligations, the functioning of freelancers and the current regulations of these, as well as the options we have in case of want to start a company, such as the foundation of limited companies, corporations, etc. All showing us the advantages and disadvantages of each of them.

Angel patiently responded to all the doubts generated during the session. It turned out to be a very interesting and necessary session for us, both for the knowledge learned about our obligations as future entrepreneurs and for the rights in front of a company.

We are very grateful.

Grafic Arts: Silk-screen printing

The students from the Master in Graphic Design 2018-2019 have attended a session about stamping techniques in the printmaking workshop Barra de ferro, within the subject of Grafic Arts with Lluc Massaguer.

We have learned a new technique and its multiple applications, the Serigraphy also known as Silk-screen printing. Tests have been made with different formats of paper, fabric and plastic, as well as the combination with various inks and screens.

The results are a sample of the variability that the technique gives to us. With them, the students, have been able to visualize the new opportunities to carry out future design projects.

Barra de Ferro is a printmaking workshop and an exhibition hall. You can find it in Barra de Ferro Street 2, open Monday – Saturday from 4pm to 8pm.

Sketching

User-Centered Design

Throughout the subject of Analysis and Management of Digital Publications with Enric Mor, we discovered the DCU (User-Centered Design) and the stages that configure its iterative process. It is necessary to apply it in each interactive product because it helps to improve the usability and accessibility of the user experience.

We learned about UX/UI redesigning the official webpage of a real client. To do it, we complete all phases of the project. We started with its definition and research. Then we analysed the architecture of information and developed the sketches. After that, we continued designing the wireframes and prototyping the result. And finally, we did the evaluation. Also, we alternated the theoretical content given by the teacher with dynamics developed in class.

The Wallet Project

The first activity was an introduction to Design Thinking. In pairs, we had to create a personal briefing. In one hour, we understood the essential thing that is to know about the needs of the person who’s going to use the product or will take benefit from the service, in that case, a wallet or purse. To achieve this, we had to interview each other, leaving aside our preferences as designers and proposing real solutions that could satisfy each case.

User Journey

The design of any online platform or application must contemplate user journeys. It means that is important to define previously which type of activity is, its contexts of use and the emotions experienced by users to detect such failures that we understand now as opportunities for improvement. On this occasion, we defined profiles and routes of people who would use an app to listen to music.

MDG EINA CDU 2018

Pet Lost & Found

In this activity, we used flowcharts to design the navigation of an app whose functionality consisted of a search and encounter system for lost pets.

Spaghetti Marshmallow Challange

Towards the end of the subject, we carried out this activity that consisted of, by groups of 3-4 people and in 18 minutes, constructing a structure that would stand on its own with the following elements:

  • 20 Raw spaghetti
  • Tape measure
  • Meter of string
  • Marshmallow
  • Scissors

And something else, the marshmallow must be located at the top. The initiative is raised from Harvard by Tom Wujec who took us to the curious observation on the success (or failure) of working as a team, especially among design students.

From the beginning, we talked about iterative design, a cyclical methodology of multi-stage problem-solving, always based on validating assumptions on the user behaviour in real-world tests. Prototypes and analysis of a product or service are made continuously to achieve a more and more recent perfected version.

Infographic

Analysis and Management of Digital Publications

In the subject of Analysis and Management of Digital Publications, we have developed infographics of topics related to the Internet and technologies. In the last session with Diego Fernández, we showed our results in class to share and discuss them all together.

Every project was diverse at both formal and content level. Themes were very broad: from the existence of cookies, the world of emojis, the success of online dating, the streaming music, the usage and abuse of smartphones or Instagram and the curious case of #foodporn.

Fanzine MDG St Jordi

A ZINE about Saint George

On the occasion of Sanit George, some of the students of the Master’s in Graphic Design have developed a collective fanzine.

This proposal comes from the desire to share personal interpretations of the 23rd of April’s festivity. The 11 participants, narrate and illustrate based on typical elements from the popular legend. Books, dragons and kisses appear in different ways at the same time we question them, reinterpreting the story with princesses that puncture and roses that are not for sale anymore.

The self-edition consists of 28 pages, black and white interiors and a silk-screen cover printed in the workshop of EINA Espai Barra de Ferro. In the same Arts Centre, the fourth edition of PRINT.ed Singular Publications fair took place on Saturday 21st of April, where the zine was available from 11 am to 8 pm.

Daniel Iglesias @dani_bydani

Aina Alsina @aidux_

Paula Lavergne @paulalavergne

Blanca Garaluce @blancagaraluce

Judith Murcia @judithmurcia

Àngela Balcells @ngeladraws

Gemma Fontanals @gemfontanals

Laura Magallón @cosmichorchata

Andrea Rueda @andreard_

Maria Millán @mariamies

Emily Eldridge @emily_eldridge_art

Graphic applications projects

 

In the graphic applications projects subject each of us has been working on a different country, using it as an inspiration to design a wine label, a poster, a publication and a prototype for an installation or public sculpture.

It has been a great way to approach a project from various fronts: covering multiple formats, experimenting in the school’s prototypes workshop, or using only color, typography or materials. By trial and error we have corrected and re-made our designs once and again, until we unified them at the end. These are some of the results:

 

 

Final assignments for the Graphic Arts subject

 

As a final assignment for the Graphic Arts subject each of the students has been working on something, with both a theoretical and an experimental approach, related to the procedures and techniques seen during the sessions. Some of the topics addressed were bindery, screen printing, risography, marbling, printing on silk, or eco-friendly printing.

We made presentations in class, so we could share the conclusions we reached and learn from each other’s experiences. It was truly useful, and very interesting.

Some of the presentations that stood out were:

  • Risography (Happy accidents), by Emily Eldridge.

Emily explores risography visiting workshops and through her own work as an illustrator. She explains what the technique is about, how does the machinery work, what role plays the color in it, and which possibilities it can offer (such as overprinting, or the register errors referred as “happy accidents”).

 

  • Experimentation with the marbling technique, by Laura Magallón.

Laura explains the history behind marbling, a technique for decorating paper in a way that resembles marble, as well as all the steps she goes through to print with this technique. She talks about materials, colors, supports and mediums, and shares the problems and solutions she faced during the process.

 

 

 

– Liquid typography, by Daniel Iglesias.

Daniel experiments with marbling too, but with an intention to use the results to create letters with a liquid effect. He takes examples from Sergi Delgado and Alex Trochut, who work with typography in unconventional ways, and develops his own system, trying different materials to see wich one works best. With the images obtained and some post production he gets impressive results.

 

Lecture with Angel Rocamora, administrator

 

On December 13th, as part of the subject “design project and analysis management”, we had the opportunity to enjoy a lecture by Angel Rocamora, Futbol Club Barcelona’s financial manager and associate professor of tax and financial law at the University of Barcelona (UB).

The lecture consisted in a masterclass on a graphic designer’s fiscal and social obligations. Some of the issues covered were basic concepts (such as direct taxes and indirect taxes, or the functions of the Tax Agency and the Social Security), conditions when you are working for a company, circumstances when you work as a freelancer, and advantages and disadvantages of founding a society.

Angel expressed himself clearly and patiently, and he even answered all of our questions by the end of the session. It was a very useful lecture, contributing to a greater mastery of the topic and a much needed orientation towards our professional future.

 

Typography and IT Resources

 

Salvador Huertas teaches both basic notions of typography and familiarisation with design-related software such as Indesign, Photoshop or Illustrator.

The “Poster” project was about choosing a typography and playing with it, working on hierarchies and on its expressive potential. The elements worked upon were composition, the tension generated by blank spaces, columns and modules, integration of graphic elements, functionality and legibility.

As a result we got the posters you can see below. Not bad at all!