We have already finished the course of Analysis and Management of Digital Publications taught by Professor Diego Fernández. In it we have made an infographics that has allowed us to learn about the architecture of the information in charge of the study, analysis, organization, disposition and structuring of the information. We have also been able to work on information design, in which we have had to graphically represent the information and structure it efficiently and effectively so that it could be very visual and quickly understood.
The results have been very diverse. They have worked on reports related to the rise of cybercrime or piracy, a comparative of online media sales in black friday, about fake news, the use of apps to find a partner, even wondered if print is dying.
In this course taught by Professor Enric Mor, we have learned to have a global vision of all aspects involved in user-centred design (UCD). This can be conceived as “the discipline of person-computer interaction (IPO), usability and user experience”. Through different activities, both theoretical and practical, we have been discovering which processes are key in the UCD. We have placed emphasis on the value of knowing the users to whom our product will be destined, the stages and techniques that configure it, knowing how to apply the DCU in the definition of our projects, how to make a correct analysis of what we want to design, and finally how to implement and evaluate interactive digital products. In our case, the redisseny of a website.
The Ideal Wallet
This activity was the letter of introduction of the subject. Through a practical exercise of design thinking by couples, we designed a wallet from a small briefing that we did to our partner. In this way we stressed the importance of knowing the user for whom our product is intended. Therefore to be able to design to measure and look for real solutions in the problems posed by the user.
Lost & Found
During this activity carried out by groups, we learned to use flowcharts for the design of an app. The objective of this practice was to work collectively on the most logical path to report, search, or find a lost pet.
Spaghetti Marshmallow Challange
This activity was the last we did. Its purpose was to work the design thinking to practice the prototing in collective being able to test what we build through trial and error in a collective way. The goal of this activity was to create a structure that could withstand with 20 raw spaghetti, 1 meter of tape, 1 meter of string and a Marshmellow at the top. Quite a challenge!
In the course of Graphic Identity Projects taught by Xavier Alamany, the students of the Master in Graphic Design have developed a series of tools and resources to generate an identity that connects with the district of Montbau and the festival of reference for it.
Starting with the basics, the definition and analysis of the neighbourhood, its attributes, its strong points and its shortcomings. Discovering what you need and what we can contribute as designers. Subsequently, through dynamic classes, group corrections and small connected commissions, it has been defined what type of festival is appropriate in the neighbourhood, what graphic image is applied and what identity it has, maintaining the very essence of the Montbau neighbourhood.
Some of the final works of the subject are presented below. An identity on a specific festival applied in Montbau.
Fontbau. Montbau Typographic Festival
A typographic festival where through various activities appropriate to different audiences will work the field of typography, the festival has been conceptualized through a special element, with importance to Montbau, its water source, where neighbors come for its purity.
Set 7th Art
A film festival in the Montbau neighborhood that seeks to capture the attention of the neighborhood and its participation through contests and short films. It takes advantage of the tranquility of the neighborhood’s nightlife and combines the concept of the seventh art of cinema itself to give identity to the festival. The cube is used as the main image. A three-dimensional cube formed by squares, that synthesizes and unifies in a graphic way the concepts of geometry, unevenness, architecture, cinema, projection and focus, concepts typical of the festival and of Montbau.
-isme. Montbau cubism festival
An annual festival aimed at celebrating art in all its manifestations through the union between artistic expression itself and the geometric and rectilinear forms that make up the landscape of the Montbau neighbourhood. This edition is presented with the cubist movement. The festival seeks to encourage civic participation among citizens through recreational activities adapted to all ages.
Retrospectiva. Festival of architecture and digital arts in Montbau
Retrospectiva is Montbau’s festival of architecture and digital arts. The aim of the festival is to promote and foster the exchange and relationship established between architecture and digital arts as forms of creation and conceptualization. The aim of the festival is to unite these two concepts (architecture + digital arts) to represent the essence of the neighbourhood and the original constructions through architectural representations recreated with digital art, such as mapping or virtual reality.
Efímera. Art on ground
A festival of floor muralism, where neighbors and visitors can come and see live several artists painting the floors of the neighborhood as well as participate in activities and contributions to the mural. The element put it by its geometry is used, an element of surface, transportable and combinable that refers to the tiles of Montbau.
Recordart. People of Montbau Photographic Exhibition
Conceptualizes the graphic identity for a photographic exhibition where the authors are the neighborhood’s own neighbors. Empowering the historical values, the memories and the life of the neighborhood of Montbau. It seeks to create memory of Montbau, a series of memories through photographs exposed to the streets of the neighborhood, all in a direct, sensitive design that shows the photograph of the people.
es[ ] es[ ] Festival of Scenic Arts of Montbau
This is to organize a Festival of Performing Arts in the neighborhood of Montbau. The choice of the type of festival, the naming and its design is not a septum; it refers to the identity of the neighbourhood, to the lack of knowledge of many neighbours and people of Barcelona, to its green spaces and pedestrians, to its architecture and to the name of its streets. The name of the festival therefore refers to its identity and to all that can be Montbau: esmusica esmontbau | esteatre esmontbau | esdansa esmontbau | escirc esmontbau
In the subject of Graphic Production taught by Lluc Massaguer of the Master’s degree, the supports, processes and printing techniques in graphic arts are studied, as well as the preparation of final and original arts to be able to be reproduced. It shows each of the parts that make up the graphic process from conceptualization and ideation to final delivery. These are some of the resulting final projects:
Four-Color — Leo Kulisevsky
The aim of the work is to experiment with different serigraphic techniques, the main one being four-colour. In this work, the original black and white image was converted to colour and the result obtained from the division of invented channels (CMYK) was seen. Will the superimposition of these four inks turn the photograph originally in black and white to color?
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Pantone Organic — RosaMaria de los Heros
Pantone Organic is a research project in which it is proposed to use domestic fruit and vegetable waste generated at home to check whether it is feasible to produce inks for screen printing. He uses the “pantonera” system as a record of the different colours he manages to produce. In this way, it remains as an archive of the possibilities that exist and perhaps as a tool to convince or share the results with others.
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Graphic design with fluid paint — Monica Sacot
The project is based on the deepening of the work with acrylic paint used with the acrylic pouring technique. It consists of preparing a mixture of acrylic paint and medium acrylic to achieve a texture that flows easily through the canvas. The main objective of the project is to create visually attractive images and then use the image generated to apply it in the production of graphic design in the form of background, texture, pattern, and so on.
We’ve just started a new project with Xavier Alamany, professor of Graphic Identity Projects. The project is focused on identity design in one of the neighborhoods of Barcelona, in Montbau.
We started it with the masterclass by Albert Crispi, architect with a long professional career, founder of architecture and rehabilitation AC architecture and rehabilitation, and professor of EINA since 2004. During the session he showed us the functioning of the neighborhood since its beginnings til nowadays. How it was raised urbanistically and how people interact with the elements that form it. At the same time within the architectural field, Albert carried out the rehabilitation of one of his buildings in the Montbau plan. Projected in 1960 by the architects Xavier Subias, Guillermo Giráldez and Lopez Íñigo for the Habitatge Municipal Patronat, it is one of the best examples of rationalist concrete architecture in Barcelona. Through the experience of this rehabilitation we were able to understand both the architectural intention and the will of the neighborhood association towards the neighborhood and its connection with it.
To complement the information about Montbau, we wen on tour with Xavier Alamany. We were able to see the distribution of the neighborhood, the functioning of the main squares and the most hidden ones, the existing stores, the architecture and its relationship with the character of Montbau. We went through the most characteristic buildings, we understood their unity despite having been designed by different architects, the green areas that complements the neighborhood and we got an idea about the daily life of the people who live in it.
Understanding the essence of the neighborhood was essential to focus realistically on the identity project.
On November 28 we received the visit of Albert Folch and Rafa Martínez from the Folch studio, all within the subject of Project Management of the Master.
Albert Folch, founder of the studio and creative director together with Rafa Martínez, strategic director of Marca and COO, presented us the study from its beginnings to the present, showing us elements and strategies that they use, as well as the essential aspects that should be taken into account before a design project.
Folch studio was founded in 2004 as a study in editorial design and art direction, nowadays the studio is defined by its active participation in all phases of the project, it is involved in aspects that go beyond the direction of art and publishing. They generate content through strategic narrative which, unlike traditional imperative advertising systems, is able to attract the target’s attention. They analyze and understand the central vision to develop a strategy around them, this is what creates real relevance. Concepts, products, experiences and services are translated into emotion and images. They understand the brand as a broadcaster, each with its own audience and stories to tell.
Given the change of paradigm towards media narration together with the increase of demand in the creation of content, Folch has founded White Horse, a producer far from the traditional ones where they work freely in all the necessary aspects of the projects. White Horse realizes the production of audiovisual and photographic pieces for the brands and institutions. It is a creative company focused on production and activation.
We are very grateful for the visit to our classroom.
Throughout the subject of Design for CMS Content Managers with Daniel Julià we have learned about web layout using HTML and CSS as well as PHP working with WordPress. Finally, we practised such knowledge by designing and programming our portfolios.
You will find some of the results in this next compilation:
The following publications are the final works of the subject of Typography, which is part of the Postgraduate in Design of Graphic Elements included in the master’s degree. Our teacher Salvador Huertas introduced us to the architecture, composition, analysis as well as the critical evaluation of typographic fonts.
Love Letters – Emily Eldridge
Gordon Matta Clark – Gaizka Pagonabarraga
Feminismo – Andrea Rueda
Mondosonoro – Laura Magallón
Diario de un nómada – Angela Aginako
On delusions (Yayoi Kusama) – Gemma Fontanals
La teva ciutat invisible – Marta Mestre
Disseny gràfic sostenible amb el medi ambient – Àngela Balcells
This course, for the subject of Identity of Graphics Applications guided by Xavier Alamany, we have focused on creating a cultural festival located in the Montbau district of Barcelona. All of us conceived the project broadly designing the graphic identity and defining the type of activities.
To do so, Alamany helped us by insisting on the first step: to know the neighbourhood. Following his advice, we would offer useful opportunities ideally well welcomed by its residents. Would festivals be aimed at a family audience, youth or would it be for all ages? Would it pretend to create affinities in the neighbourhood or maybe attract other local people in the city? Before asking so many questions, it was essential to do research.
We recognised soon the singular personality of the area, built between 1957 and 1965. It was necessary to consider all the elements: its geographical situation (between Collserola and Ronda de Dalt), the architectonic interest (influenced on Bauhaus), the green footprint (60% of the surface is vegetation), the migratory diversity, the veteran residents (35.2% are over 65 years old), the drug addiction stigma, the associative life and more details that have been relevant along the Montbau’s history. Finally, stepping on it was one of the best ways, but the most priority, to discover it.
Here are some of the results developed in class:
JAM Jornades de Autogestión en Montbau – Àngela Balcells
The proposal consists on generate social relationships in the neighbourhood within a program that promotes reflection, new learnings and leisure opportunities through projects based on collective self-management. From here, several lines of activities and graphic elements emerge: Montbau expresses (triangle), invites (semicircle) and meets (rectangle).
Montbau Mural Fest – Blanca Garaluce
This urban arts festival puts the spotlight on the elderly, especially them because they are the ones who started living in the area since the inauguration of the land, rising later their families. For this reason, the purpose is to generate a history of the neighbourhood through the connection of arts and their memories.
New Urban Itineraries – Gemma Fontanals
N.I.U is a multidisciplinary offer with the intention of rethinking the neighbourhood based on walking it again and again. Through routes and itineraries aims to rediscover the area to perceive it with different eyes. The name that is attributed to it, “nest” means at the same time “a safe place, from where to be provided, to which to return”.
MAKE IT! Montbau Arts Festival – Emily Eldridge
This festival begins with the idea of taking advantage of the building’s facades that preserve the architectural style of the neighbourhood. The final visual result is identified easily for its colourful patterns. It takes as a source of inspiration the wide variety of them used in most of the constructions of the area.
Montbau Film Festival – Daniel Iglesias
This project bases its design on an element that works as a visual system, which appears regularly both in the world of cinema and in Montbau’s architecture: the rectangle of 2×1. The objective is not only to make the neighbourhood well known nationally but also to add to its personality a sense of seriousness and professionality.
Visit this site to find more works of the rest of classmates:
Throughout the subject Introduction to programming, taught by Jordi and Oriol Collell, we have learned both the basic notions and the more complex ones of the digital era that have allowed us to develop our skills in web programming as designers.