Students visiting Vanguard Gràfic

As a final session of Graphic Production subject, students of the Master have visited the Vanguard Gràfic printing company. A printing company located in Sant Adrià del Besòs (Barcelona) with more than 100 years of work and experience, with the objectives of helping its clients, surprising, impacting, seducing, motivating and, above all, communicating. Vanguard Gràfic offers a wide variety of services, such as: editorial production, brochures, exhibitors or displys, packaging, digital publications, among others.

Josep Amat, digital director of the printing press, has shown us all the departments that comprise it, the machines with which they work and their active functioning, their working methodology and the procedures that are carried out to achieve the maximum printing qualities and the best finishes.

We have started the visit through the pre-printing test area, where the communication between the pre-printing staff and the designer is fundamental.

In the printing department, we were able to see the spectacular Offset H-uvi machine and the amazing HP Indigo in operation, capable of making high quality prints.

Next, in the post-production department, we have seen the handling of the dies to make all kinds of cuts and marks, for projects such as business cards, folders, packaging, etc. Later we have been able to visit the machinery where the sheets, stapling and other postproduction services are made.

In addition, Vanguard Gràfic has the ideal space to develop projects in a manner advised by its I+D team. The catalogs of papers, the finishes and all the samples they have made are shown.

To finish the visit Josep Amat has given us a masterclass on colorimetry, conceptualization and identification of the types of papers and impressions that best suit each type of project. As well as practical advice to request a quote from a printing company.

We are very grateful for the opportunity and for all the new knowledge.

Masterclass with Angel Rocamora

On November 14 we received the visit of Angel Rocamora, fiscal manager of Futbol Club Barcelona and professor of financial and tax law at the University of Barcelona (UB). All this within the subject of Analysis and management of graphic design projects of the Master.

During the masterclass he explained step by step all the tax and fiscal law concepts that we might need as graphic designers at some point in our professional career. Beginning with the function of the Tax Agency and Social Security, identifying direct and indirect taxes and their corresponding tax declarations, knowing the social obligations, the functioning of freelancers and the current regulations of these, as well as the options we have in case of want to start a company, such as the foundation of limited companies, corporations, etc. All showing us the advantages and disadvantages of each of them.

Angel patiently responded to all the doubts generated during the session. It turned out to be a very interesting and necessary session for us, both for the knowledge learned about our obligations as future entrepreneurs and for the rights in front of a company.

We are very grateful.

Coffee with Núria Vila

On November 12 we have took coffee with Núria Vila, grafic designer and art director, specialized in corporate identity, editorial, packagint and visual communication. A conference where she spoke about her commitment to the environment, with the will to apply common sense in each project and working in a more sustainable and ethical way.

During her professional career as a designer she has carried out various projects including in them the 5R concept: Rethink, Reduce, Replace, Recycle and Reuse. Showing some examples as: Memòria de Gallecs, L’encant, Toc d’espelta and D.E.Palou. She conceives design as the main tool to determine the environmental, social and economic impact that each project will have during its life cycle, betting on sustainability.

It has been the first “Coffee with…” 2018-2019. It is a speech cycle focused on EINA’s Master of Graphic Design where, basing on different professional points of view, some subjects related with the design field are dealt. This is a series of one hour length monthly meetings, free and open to public.

Visit to Morillas and LoSiento studio

The Master in Grafic Design students visited on November 7th two very different design centers: Morillas and LoSiento studio. All this within the framework of the subject “design project and analysis management” with Anna Llacer.

Morillas agency was founded in 1962 by Antonio Morillas in Barcelona. At the begining it was formed as a graphic design studio. Nowadays it is a branding and design agency applied to the brand with headquarters in Barcelona and offices in Madrid, Tel Aviv, Sao Paulo and Guatemala.

Morillas examines, analyzes, defines and offers solutions to all the processes and efforts that are destined to create and / or reinforce a brand, from brand / branding consulting to the creation of naming, corporate identity, packaging, retail and global brands.

During the visit to its facilities the students had have the opportunity to know the different departments distributed by the five plants that make up the headquarters in Barcelona. They have been able to observe how they work and hierarchize the different projects within a large agency. At the same time they have known their origins and the most outstanding projects.

Lo Siento studio was founded in 2006 by Borja Martínez where he began to carry out graphic and art direction projects for different brands. Currently, the studio has expanded and continues working on projects in the fields of corporate design, packaging, publishing, restoration or exhibition design.

The most characteristic feature of LoSiento’s work is its physical and material approach to graphic solutions, resulting in a design in which the graphic and the industrial coexist, in a constant search for alliances with artisanal processes.

During the visit to the studio, Gerard Miró, manager of the sector in packaging and 3D-paper, explained and showed the different projects, the organization of the study and its work methodology, as well as some practical advice for the students.

As a result, the students have seen the different areas of work, the differences between multinational agencies and design studios, being able then to imagine where they could feel more comfortable to work with.

Thank you very much for the opportunity and kindness!

emily eldridge book

Typography

The following publications are the final works of the subject of Typography, which is part of the Postgraduate in Design of Graphic Elements included in the master’s degree. Our teacher Salvador Huertas introduced us to the architecture, composition, analysis as well as the critical evaluation of typographic fonts.

 

Love Letters – Emily Eldridge

 

Gordon Matta Clark – Gaizka Pagonabarraga

 

Feminismo – Andrea Rueda

 

Mondosonoro – Laura Magallón

 

Diario de un nómada – Angela Aginako

 

On delusions (Yayoi Kusama) – Gemma Fontanals

 

La teva ciutat invisible – Marta Mestre

 

Disseny gràfic sostenible amb el medi ambient – Àngela Balcells

 

Negativo – Blanca Garaluce

 

DOWN – Daniel Iglesias

 

This is food trucks – Maria Millan

 

TIC TAC NYAM – Judit Murcia

 

Disfrutar – Guillem Matarrodona

 

Modapiel – Anna Carbonell

montbau-barcelona

Civic graphic identity projects for neighbourhoods

This course, for the subject of Identity of Graphics Applications guided by Xavier Alamany, we have focused on creating a cultural festival located in the Montbau district of Barcelona. All of us conceived the project broadly designing the graphic identity and defining the type of activities.

To do so, Alamany helped us by insisting on the first step: to know the neighbourhood. Following his advice, we would offer useful opportunities ideally well welcomed by its residents. Would festivals be aimed at a family audience, youth or would it be for all ages? Would it pretend to create affinities in the neighbourhood or maybe attract other local people in the city? Before asking so many questions, it was essential to do research.

montbau-barcelona

We recognised soon the singular personality of the area, built between 1957 and 1965. It was necessary to consider all the elements: its geographical situation (between Collserola and Ronda de Dalt), the architectonic interest (influenced on Bauhaus), the green footprint (60% of the surface is vegetation), the migratory diversity, the veteran residents (35.2% are over 65 years old), the drug addiction stigma, the associative life and more details that have been relevant along the Montbau’s history. Finally, stepping on it was one of the best ways, but the most priority, to discover it.

Here are some of the results developed in class:

 

JAM Jornades de Autogestión en Montbau – Àngela Balcells

The proposal consists on generate social relationships in the neighbourhood within a program that promotes reflection, new learnings and leisure opportunities through projects based on collective self-management. From here, several lines of activities and graphic elements emerge: Montbau expresses (triangle), invites (semicircle) and meets (rectangle).

 

 

Montbau Mural Fest – Blanca Garaluce

This urban arts festival puts the spotlight on the elderly, especially them because they are the ones who started living in the area since the inauguration of the land, rising later their families. For this reason, the purpose is to generate a history of the neighbourhood through the connection of arts and their memories.

Montbau Garaluce

 

 

New Urban Itineraries – Gemma Fontanals

N.I.U is a multidisciplinary offer with the intention of rethinking the neighbourhood based on walking it again and again. Through routes and itineraries aims to rediscover the area to perceive it with different eyes. The name that is attributed to it, “nest” means at the same time “a safe place, from where to be provided, to which to return”.

Montbau Fontanals

 

 

MAKE IT! Montbau Arts Festival – Emily Eldridge

This festival begins with the idea of taking advantage of the building’s facades that preserve the architectural style of the neighbourhood. The final visual result is identified easily for its colourful patterns. It takes as a source of inspiration the wide variety of them used in most of the constructions of the area.

Montbau Eldridge

Montbau Eldridge

 

Montbau Film Festival – Daniel Iglesias

This project bases its design on an element that works as a visual system, which appears regularly both in the world of cinema and in Montbau’s architecture: the rectangle of 2×1. The objective is not only to make the neighbourhood well known nationally but also to add to its personality a sense of seriousness and professionality.

 

 

Visit this site to find more works of the rest of classmates:

http://eina.grafic.info/identitat/

 

Bossa EINA

Information session on 2018-2019 Master’s Graphic Design

 

EINA offers a series of second-cycle programmes designed to let students specialise in specific design fields, improve their skills or explore new ones.

So that you can find out all the details of these Master’s and Postgraduate Courses from the coordinators, the school organises information sessions. The next one will be on Thursday, 26th of April at 6 pm at EINA (Passeig Santa Eulàlia, 25).

From among all courses, you will have the opportunity to know in depth the Master’s programme in Graphic Design.  It covers specific areas of graphic design in terms of objectives, analyses, planning, resources and materials, as well as objectives and project administration and management.

If you miss the chance, there will be another one on Thursday, 7th of June.

Màsters, postgraus i cursos de Disseny a EINA

Graphic applications projects

 

In the graphic applications projects subject each of us has been working on a different country, using it as an inspiration to design a wine label, a poster, a publication and a prototype for an installation or public sculpture.

It has been a great way to approach a project from various fronts: covering multiple formats, experimenting in the school’s prototypes workshop, or using only color, typography or materials. By trial and error we have corrected and re-made our designs once and again, until we unified them at the end. These are some of the results:

 

 

Final assignments for the Graphic Arts subject

 

As a final assignment for the Graphic Arts subject each of the students has been working on something, with both a theoretical and an experimental approach, related to the procedures and techniques seen during the sessions. Some of the topics addressed were bindery, screen printing, risography, marbling, printing on silk, or eco-friendly printing.

We made presentations in class, so we could share the conclusions we reached and learn from each other’s experiences. It was truly useful, and very interesting.

Some of the presentations that stood out were:

  • Risography (Happy accidents), by Emily Eldridge.

Emily explores risography visiting workshops and through her own work as an illustrator. She explains what the technique is about, how does the machinery work, what role plays the color in it, and which possibilities it can offer (such as overprinting, or the register errors referred as “happy accidents”).

 

  • Experimentation with the marbling technique, by Laura Magallón.

Laura explains the history behind marbling, a technique for decorating paper in a way that resembles marble, as well as all the steps she goes through to print with this technique. She talks about materials, colors, supports and mediums, and shares the problems and solutions she faced during the process.

 

 

 

– Liquid typography, by Daniel Iglesias.

Daniel experiments with marbling too, but with an intention to use the results to create letters with a liquid effect. He takes examples from Sergi Delgado and Alex Trochut, who work with typography in unconventional ways, and develops his own system, trying different materials to see wich one works best. With the images obtained and some post production he gets impressive results.

 

Lecture with Angel Rocamora, administrator

 

On December 13th, as part of the subject “design project and analysis management”, we had the opportunity to enjoy a lecture by Angel Rocamora, Futbol Club Barcelona’s financial manager and associate professor of tax and financial law at the University of Barcelona (UB).

The lecture consisted in a masterclass on a graphic designer’s fiscal and social obligations. Some of the issues covered were basic concepts (such as direct taxes and indirect taxes, or the functions of the Tax Agency and the Social Security), conditions when you are working for a company, circumstances when you work as a freelancer, and advantages and disadvantages of founding a society.

Angel expressed himself clearly and patiently, and he even answered all of our questions by the end of the session. It was a very useful lecture, contributing to a greater mastery of the topic and a much needed orientation towards our professional future.