montbau-barcelona

Civic graphic identity projects for neighbourhoods

This course, for the subject of Identity of Graphics Applications guided by Xavier Alamany, we have focused on creating a cultural festival located in the Montbau district of Barcelona. All of us conceived the project broadly designing the graphic identity and defining the type of activities.

To do so, Alamany helped us by insisting on the first step: to know the neighbourhood. Following his advice, we would offer useful opportunities ideally well welcomed by its residents. Would festivals be aimed at a family audience, youth or would it be for all ages? Would it pretend to create affinities in the neighbourhood or maybe attract other local people in the city? Before asking so many questions, it was essential to do research.

montbau-barcelona

We recognised soon the singular personality of the area, built between 1957 and 1965. It was necessary to consider all the elements: its geographical situation (between Collserola and Ronda de Dalt), the architectonic interest (influenced on Bauhaus), the green footprint (60% of the surface is vegetation), the migratory diversity, the veteran residents (35.2% are over 65 years old), the drug addiction stigma, the associative life and more details that have been relevant along the Montbau’s history. Finally, stepping on it was one of the best ways, but the most priority, to discover it.

Here are some of the results developed in class:

 

JAM Jornades de Autogestión en Montbau – Àngela Balcells

The proposal consists on generate social relationships in the neighbourhood within a program that promotes reflection, new learnings and leisure opportunities through projects based on collective self-management. From here, several lines of activities and graphic elements emerge: Montbau expresses (triangle), invites (semicircle) and meets (rectangle).

 

 

Montbau Mural Fest – Blanca Garaluce

This urban arts festival puts the spotlight on the elderly, especially them because they are the ones who started living in the area since the inauguration of the land, rising later their families. For this reason, the purpose is to generate a history of the neighbourhood through the connection of arts and their memories.

Montbau Garaluce

 

 

New Urban Itineraries – Gemma Fontanals

N.I.U is a multidisciplinary offer with the intention of rethinking the neighbourhood based on walking it again and again. Through routes and itineraries aims to rediscover the area to perceive it with different eyes. The name that is attributed to it, “nest” means at the same time “a safe place, from where to be provided, to which to return”.

Montbau Fontanals

 

 

MAKE IT! Montbau Arts Festival – Emily Eldridge

This festival begins with the idea of taking advantage of the building’s facades that preserve the architectural style of the neighbourhood. The final visual result is identified easily for its colourful patterns. It takes as a source of inspiration the wide variety of them used in most of the constructions of the area.

Montbau Eldridge

Montbau Eldridge

 

Montbau Film Festival – Daniel Iglesias

This project bases its design on an element that works as a visual system, which appears regularly both in the world of cinema and in Montbau’s architecture: the rectangle of 2×1. The objective is not only to make the neighbourhood well known nationally but also to add to its personality a sense of seriousness and professionality.

 

 

Visit this site to find more works of the rest of classmates:

http://eina.grafic.info/identitat/

 

Bossa EINA

Information session on 2018-2019 Master’s Graphic Design

 

EINA offers a series of second-cycle programmes designed to let students specialise in specific design fields, improve their skills or explore new ones.

So that you can find out all the details of these Master’s and Postgraduate Courses from the coordinators, the school organises information sessions. The next one will be on Thursday, 26th of April at 6 pm at EINA (Passeig Santa Eulàlia, 25).

From among all courses, you will have the opportunity to know in depth the Master’s programme in Graphic Design.  It covers specific areas of graphic design in terms of objectives, analyses, planning, resources and materials, as well as objectives and project administration and management.

If you miss the chance, there will be another one on Thursday, 7th of June.

Màsters, postgraus i cursos de Disseny a EINA

Graphic applications projects

 

In the graphic applications projects subject each of us has been working on a different country, using it as an inspiration to design a wine label, a poster, a publication and a prototype for an installation or public sculpture.

It has been a great way to approach a project from various fronts: covering multiple formats, experimenting in the school’s prototypes workshop, or using only color, typography or materials. By trial and error we have corrected and re-made our designs once and again, until we unified them at the end. These are some of the results:

 

 

Final assignments for the Graphic Arts subject

 

As a final assignment for the Graphic Arts subject each of the students has been working on something, with both a theoretical and an experimental approach, related to the procedures and techniques seen during the sessions. Some of the topics addressed were bindery, screen printing, risography, marbling, printing on silk, or eco-friendly printing.

We made presentations in class, so we could share the conclusions we reached and learn from each other’s experiences. It was truly useful, and very interesting.

Some of the presentations that stood out were:

  • Risography (Happy accidents), by Emily Eldridge.

Emily explores risography visiting workshops and through her own work as an illustrator. She explains what the technique is about, how does the machinery work, what role plays the color in it, and which possibilities it can offer (such as overprinting, or the register errors referred as “happy accidents”).

 

  • Experimentation with the marbling technique, by Laura Magallón.

Laura explains the history behind marbling, a technique for decorating paper in a way that resembles marble, as well as all the steps she goes through to print with this technique. She talks about materials, colors, supports and mediums, and shares the problems and solutions she faced during the process.

 

 

 

– Liquid typography, by Daniel Iglesias.

Daniel experiments with marbling too, but with an intention to use the results to create letters with a liquid effect. He takes examples from Sergi Delgado and Alex Trochut, who work with typography in unconventional ways, and develops his own system, trying different materials to see wich one works best. With the images obtained and some post production he gets impressive results.

 

Lecture with Angel Rocamora, administrator

 

On December 13th, as part of the subject “design project and analysis management”, we had the opportunity to enjoy a lecture by Angel Rocamora, Futbol Club Barcelona’s financial manager and associate professor of tax and financial law at the University of Barcelona (UB).

The lecture consisted in a masterclass on a graphic designer’s fiscal and social obligations. Some of the issues covered were basic concepts (such as direct taxes and indirect taxes, or the functions of the Tax Agency and the Social Security), conditions when you are working for a company, circumstances when you work as a freelancer, and advantages and disadvantages of founding a society.

Angel expressed himself clearly and patiently, and he even answered all of our questions by the end of the session. It was a very useful lecture, contributing to a greater mastery of the topic and a much needed orientation towards our professional future.

 

Typography and IT Resources

 

Salvador Huertas teaches both basic notions of typography and familiarisation with design-related software such as Indesign, Photoshop or Illustrator.

The “Poster” project was about choosing a typography and playing with it, working on hierarchies and on its expressive potential. The elements worked upon were composition, the tension generated by blank spaces, columns and modules, integration of graphic elements, functionality and legibility.

As a result we got the posters you can see below. Not bad at all!

 

Visit to Morillas and TheRoomRooms

 

On November 29th, as part of the “design project and analysis management” subject, we visited two different centres: the Morillas agency and TheRoomRooms’ studio.

Morillas is an international branding agency founded on 1962 in Barcelona by Antoni Morillas. It has offices in Barcelona, Madrid, Tel Aviv, Sao Paulo and Guatemala, and it specializes in big brands’ public image. From its many departments, distributed in five floors, it can solve a business’ naming, identity, commercial strategy or packaging.

Apart from taking a tour around the company’s facilities and seeing how its employees work, we could there learn a little about its founder and appreciate some of his works of art.

TheRoomRooms, on the other hand, is a small communication and graphic design agency with almost 8 years of experience composed of three women, Blanca, Gemma and Elena. They told us about starting an agency in the middle of the financial crisis, about internal organisation, and about the process behind their projects (for example, stop motion animations for Penguin Random House’s audiobooks).

It was interesting to see such different agencies, each one with its own work methods. Thanks a lot for treating us well!

Check out their instagram and behance accounts:

@morillasbranding  /morillasbranding

@theroomrooms   /theroomrooms

 

 

 

Visit to the Vanguard Gràfic printing house

 

In November the students paid a visit to Vanguard Gràfic printing house, one of the most prestigious in the city, with more than 100 years of history.

They had a chance to see the machinery in action, along with offset plates, die cutters and other tools used in this profession. Later they met Josep Amat, who told them about materials, different projects, and tips for being better at solving design-related problems.

It was an opportunity to talk through doubts, to get an idea of how does a printing house work, and to highlight the importance of an understanding between the designer and the printer.

 

 

Visit to the Barra de Ferro workshop

On Monday, 9th October, the students from the Master in Graphic Design visited the printmaking workshop in EINA Barra de Ferro Arts Centre.

Once there Lluc Massaguer, professor of Graphic Arts, and Esther Aguila, the workshop mistress, taught them step by step the process of screen printing. The screens were coated with photosensitive emulsion, then dried and exposed to light, washed out with a pressure washer, and in the end the students had a chance to print the designs on all kinds of mediums: paper, cardboard, fabric, etc.

Screen printing is a technique full of possibilities: you can use it on many different surfaces, getting very interesting results.

Barra de Ferro is not only a workshop but also an exhibition hall. You can find it in Barra de Ferro Street 2, open Monday – Saturday from 4pm to 8pm.

 

 

 

 

Start of the school year and Rai Llopart’s visit

On September 26th started a new school year in Eina’s Master in Graphic Design, made up of 26 participants this time.

Shortly after, the students receive a visitor as part of the program of the Graphic Arts subject: it’s no other than Rai Llopart, from the Atlantis company, who came to teach a masterclass on types of paper and printing systems.

Rai talks about both basic concepts of the sector and very specialized procedures. Some of the topics commented are the differences between coated, uncoated and fine papers; the properties of dry and liquid toner; UV inks and varnishes; or techniques like embossing or stamping.

The lecture was filled with examples, some of them being screened and some others being touched thanks to numerous paper samples. The students have now a lot of new options to consider for their forthcoming projects.

If you are interested in Antalis (specialists in paper distribution, packaging solutions and visual communication aid) you can visit their website here.