Graphic Identity Projects

The subject taught by Xavier Alamany raises the conception of corporate identity projects as a communication phenomenon, which affects all the message formats that a company or institution issues. In this edition the demand has been the development of a project that will generate the local identity of the district of Montbau in Barcelona, using the tools of graphic design in a social and non-commercial way.


Irati Antia


Considering the modular aspect of the neighborhood and the architectural importance of this, Irati creates a set of construction parts to make a miniature replica of Montbau buildings. It is a collaborative game between different generations in which they can know the neighborhood with another look.


In each box of the game there will be missing a piece that a player has hidden somewhere in the neighborhood singular for it. In order to finish the game, players must find the missing piece.


The design of the game focuses on the value of the absence, this one will be the thread of the game. The main goal is not setting up the neighborhood, but to discover where the other player has hidden the missing piece, because that will be an important place for the person.


In all the elements of the design we want to teach that something is missing. The mirror is the resource used for this.


Jose Navarro

Due to the constructivist nature architecture of the neighborhood that has its origins in the Russian avant-garde, Jose proposes a Biennial of experimental art in Montbau, linking that historical avant-garde with the current ones.


Observing the empty and free content of the rationalist architecture there is a modular pattern of organization, simplified in a mesh of pictures.


L-shaped volumes are displayed in the neighborhood, imitating the shape of the Montbau buildings. There is information on the use of the neighborhood for the upcoming biennial, times, galleries, premises and open spaces that are available for the exhibition of works of art.




Mengdi Li


Mengdi uses the graphic elements of this logo to create a graphic system and thus maintain the same style in future designs.

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The proposal is to take advantage of as many green areas and public spaces of the Montbau district as possible, and thus encourage the residents of Montbau to change the lawn through gardens or small orchards.

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The original concept of neighborhood construction is used as a community, based on equality for all inhabitants where each would receive an equal section of “arable land” and the advice of crop professionals. In this way the inhabitants of the neighborhood can plant their own fruits or vegetables more naturally and make the most of the green areas.

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The objective is that people return to establish contact with the land as a support to a new social and micro-economic model of the crop and strengthen the coexistence of the inhabitants of the neighborhood.

Monika Proniewska

Monika uses the postcard format to create the proportions of the logo. Classical 10×15 postcard format gives the 3×2 proportion. She adds the geometric forms of the rationalist architecture of Montbau that also symbolize the nature that surrounds the neighborhood. The Helvetica typography is simple and friendly, A sans serif font to embody the idea of modernity.


The module served to construct architecture of Montbau. Simple geometrical forms are inspired by ideas of functionalism and architectural drawings.


The important part of Montbau is its greenery. The green areas create their spirit and identity. It is also part of an architect’s idea.



Professor Salvador Huertas‘ subject aims to make an introduction to the architecture of the letter, typographical composition and analysis and critical evaluation of typographic letters. The final delivery of this subject has been a publication where the theme and format were free and essentially consisted in the treatment of typography and its composition.

Irati Antia


Anna Cabrera


Laia Faiges


Laia Gabriel


Beatriz Gómez


Marc Juanola


Mengdi Li


Yolanda López


Rubén Mecaliff


Sarah Ortega


Monika Proniewska


Paula Serrano

Anna Trillas


Júlia Valldolitx

Design project analysis and management

In the subject of Analysis and management of graphic design projects, from professor Anna Llàcer, students work in the conditions of creation, production, organization and management of projects and processes of graphic design, from its inception to its final delivery. The evaluating task of the subject consisted in the creation of a corporate manual with its applications based on a project arisen in class.

Júlia Valldolitx

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Anna Trillas

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Mengdi Li

Graphic Production

The subject of Graphic Production that belongs to the Postgraduate of Design of Graphic Elements taught by the professor Lluc Massaguer address the study of supports, processes and printing techniques. The goal to achieve by the students is to know the professional relationship between the graphic designer and the printer and learn the preparation of the originals to be reproduced. These are some of the resulting works from the 2016 promotion.


Natural inks for screen printing – Irati Antia

Irati’s project is a investigation work that has aimed at the creation of new inks for screen printing. The distinctive point of her work is the use of natural pigments and organic elements to achieve different color schemes. Once she got them, she has tested the inks by the technique of screen printing.

How to collectivize graphic production? – Júlia Valldolitx

Julia has focused her project on the collectivization of a printing press, reflecting on the role of graphic production within social movements. The work is based on the case of the Collective Printing of Can Batlló. Taking advantage of the occasion, Julia includes her participation in the Grafika Workshop held in the multipurpose room of Can Batlló. The event, given by the Mexican collectives Queenmob and Casiopex, consisted of a wood engraving workshop and the exposition Prints in Resistence.

Introducing Explosionism – Oscar Mata

Oscar has based his project on the experimentation with Explosionism. The creator of this technique, Drew Lausman, defines it as a new form of modern art that consists of blowing up the painting using firecrackers, in order to get splashes on its canvases. The aim has been to put this system into practice in order to master it, to detect the risks and to reflect on possible innovations or applications.

Vanguard Gràfic

Last 21th and 28th of november, pupils of the master could visit the printer Vanguard Gràfic and have an extended explanation about the different print process of a publication, packaging, etc. This activity was part of the subject Graphic Production given by the professor Lluc Massaguer.

2016_vanguardgrafic2This visit, divided in two days, has been highly fruitful and teaching, thanks of the students participative attitude and the explanations of Josep Amat, who guided both sessions and went with the group along the printer installations.

Among other things, the students have been in touch with different materials, supports and inks; they have learnt about the different print processes, watching in live all the operating machinery and they have thought about what we have to bear in mind when developing a print project, the importance of production tracking and the synergy with the different professionals.


“There is some stuff happening here…”

— There is some stuff happening here…

It’s one of the professor Salvador Huertas recurring quotes on his Typography classes. By this alert, He leads the student to understand that their project they are working on, has some potential hidden.


—Arrange and push!

One of his advice as regards composition, when students have delivered the project “Poster”. The activity’s goal is to combine expressive and hierarchical typography.


— Dance typographies, dance!

Composition based in columns and sections, white spaces as active elements, functionality and legibility, hierarchical typography and importance of semantic relation in design field.


— That’s all, that It’s not least!

Visit to two design studios

The working dynamics in a design studio can be very diverse, depending on the environment where it is carried out. In this double activity, the students have known at first hand the Roomrooms’ team and, later, they have had a guided walking through Morillas agency installations.

Both agencies have very different characteristics. The Roomrooms’, is a three workers company, Blanca, Gemma y Elena. Besides, they count on 2016_theroomroomssome reliable suppliers. They explained some self promotion ideas that they use, and how they work on intern management. Plus, they showed the process of two of their projects, Vallformosa and 7000 m² de tiempo. Time with them was interactive and dynamic. The three ones together  have achieved the perfect mix between assignment tasks and teamwork.

On the other hand, Morillas has a bigger and more complex structure. It is a branding y packaging specialized agency, with a strong experience on the sector. 2016_morillas1The departments are distributed along the different floors, where we find well organized teamworks in charge of strategy, identity, naming, branding, and 3D product design. During the guided visit, master students could talk with some of representative of different departments. The company have some of the best known brands brands in consumer sector on his client portfolio.

Graphic Identity Projects

In this project, with professor Xavier Alamany, students of Master in Graphic Design poses the challenge of creating a focus on citizenship to solve the problem of space, in this case, the subject of study was La Rambla de Barcelona. The aim was to investigate an environment where different cultures come together and coexist, and find ways of proper communication to capture the attention of the general public, but specifically of Barcelona. Since the priority of this project was that the citizens of Barcelona return to the Rambla.


Itsaso Diego y Ane Otadui


With this project we wanted to stare at the neighbors, trying to give them the prominence they have somehow lost and claim that the Rambla people still living. Part of our project idea with the premise that where there is life (apartments, houses) hanging clothes (or bikes, tables, plants …) is seen on the balconies. Moreover, the balconies are also a place where people fail to hang their demands (soccer flags, the neighborhood – as in Barceloneta – stellate, …). The project wanted to reflect this both cartels and intervention.

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Ana Nadal


The aim of this design is to remind the locals why La Rambla is as important as historical and social value. Through several graphics applications key / emblematic places of La Rambla, invite you back to visit again to enjoy the first walking area of Barcelona as they did so many previous generations.

There is a crossroads directing all towards La Rambla and created a meeting / natural town meeting, where everything comes together. Therefore, the brand is based on the concept of meeting point.

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Dacil Sánchez


The name of this brand is Cinema Rambla, which directly makes us think about the goal you are looking for this project. Use attractive moments that live in La Rambla to attract citizens of Barcelona. In addition, as a curiosity, this name has a double meaning in Catalan, because “ma” means “my” and helps bring the idea or make your own La Rambla.

The slogan chosen “Cinema against forgetting” or Catalan “cinema contra l’oblit” embrace all the ideas described in the project, where scenes of daily life are used to create your own movie, like you’re sitting in the armchair film and, most importantly, do not let this urban space fall into oblivion.

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Gala Pont i Jaume Serradelarca


La Rambla presents a number of opportunities and unique values everywhere. In this sense, and because of multiple factors, this natural coexistence among its citizens and what La Rambla represents for them has deteriorated over the years. The rise of new forms of mass tourism is one of the culprits.

Ramblaexplica what it claims is precisely that. Back to ownership and provide value this emblematic space we believe that their fellow citizens should recover. Multiculturalism itself a place of passage, which acts as the backbone of the center of Barcelona and connecting such important points as Catalunya Square, the Port of the city or the Liceo’s theater. In this sense, this accumulation of characteristics generate the need to be reborn as space and find a new position in the future of the city. Ramblaexplica appreciation of space through one of the most important elements: the people they live with.

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Marta Romo


The core values of the proposal is to make availability of autochthon commerce to the Ramblas. It will preserve the different emblematic commercial establishments, making known and promoting the sale to the neighbors that the local trade in Las Ramblas still alive, so between neighbors and trading in the same neighborhood a neighborhood link is believed and therefore breathe an air of conviviality as any residential neighborhood.

This link may be associated with “slogan / tagline” project. It is the verb conjugation “ramblear” in first person present. The aim of this tagline is that all citizens feel the Rambla as your home, apprehending and associate the fact ramblear is an everyday event in his life.

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Alizée Capelier 1/4

Design project analysis and management

Structure and economy is the main goal of the course of professor Anna Llàcer, Design project analysis and management. This is the work result of some of the students, starting with the budget, hours of study, analysis of graphic identities, then apply all this knowledge to the final project.

There were two main themes to be developed, “Terratarrel” a company dedicated to build gardens on the roof top of the city; and the other, “El Rusc” artcraft workshops community of wood, metal, fabric … they rent their own space to non-professionals.

  • Gerard Casadevall 1/4
    Gerard Casadevall 1/4