Bossa EINA

Information session on 2018-2019 Master’s Graphic Design


EINA offers a series of second-cycle programmes designed to let students specialise in specific design fields, improve their skills or explore new ones.

So that you can find out all the details of these Master’s and Postgraduate Courses from the coordinators, the school organises information sessions. The next one will be on Thursday, 26th of April at 6 pm at EINA (Passeig Santa Eulàlia, 25).

From among all courses, you will have the opportunity to know in depth the Master’s programme in Graphic Design.  It covers specific areas of graphic design in terms of objectives, analyses, planning, resources and materials, as well as objectives and project administration and management.

If you miss the chance, there will be another one on Thursday, 7th of June.

Màsters, postgraus i cursos de Disseny a EINA

Digital Video

Diego Fernández, professor of the subject of Digital Video, presents to the students the techniques and resources of the creation of video and animation destined to the network. In this subject they work on learning the characteristics of digital video, its editing, the interactivity, a introduction to 3D animation and a introduction to audio processing.

Marc Juanola

Andrés Gutiérrez

Laia Faiges

Jose Navarro

Valeria Cerrada

Carlos Vidente

Web Projects

The subject of Web Projects, taught by Professor Anna Fuster, presents the development of the layout in HTML and CSS of a web project. Throughout the course the students work on the approach and obtaining a functional prototype, going through a graphic proposal, layout and installation on a server.

Students learn the specificities of design for the digital medium. How to raise a briefing, interaction design and information architecture. In this edition, the students have implemented the website of the prototype done in the subject of Analysis and management of digital publications, resulting in a redesign of the websites of several selected museums.

Andrés Gutiérrez

Valeria Cerrada

Carlos Vicente

Jose Navarro

Laia Faiges

Introduction to Programming

Professors Jordi Collell and Oriol Collell have been responsible for carrying out the teaching of the Introduction to Programming subject. This subject aims to provide students with a base knowledge of the programming language. In this way they can know the complexity of the projects online, make good approaches, get a fluid communication with the professional environment and take full advantage of the technical possibilities.

Students learn how Java Script works, PHP and MySQL notions, and the practical functioning of JQuery libraries. During the course different practices are made that provide the students with useful resources for possible projects. One of them has been using the GreenSock TweenMax library.

Paola Belmonte

The user clicks mandala rings and causes them to stop or move in a circular manner.


Laia Faiges

The planet rotates and stops by pressing the power button on the center.


Andrés Gutiérrez

Machine buttons operate on all types of interactions.


Marc Juanola

The ray machine on the right side can be switched on and off.


Sandra Rubio

The chocolate factory has a continuous movement of its presses and gears.


master Eina

User-Centered Design

The User-Centered Design (DCU) is a design approach that takes into account the final recipient of the product or service, the activity that is developed, as well as the contexts of use. Within the subject of Analysis and management of digital publications, the students of the master have worked with professor Enric Mor aspects of the DCU through dynamics, activities and a project of redesigning a museum web.

One of the first activities in class was the design of a wallet or purse. The objective of the activity was to make the product thinking directly to a classmate.

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Through an iteration process, the students asked the needs and posed problems with possible solutions. In this way, the final result was more and more adjusted to success. Finally the activity concluded with a debate on the best product: the one that best solved the need of the user in question.

An important process in the design of any online platform or an app is to take into account the Scenarios. In them, the designer reflects on possible plausible situations in which a typical user might find himself using the product. This is a very important process when working with the User Experience (UX)

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This time the class activity consisted in designing in a very visual way a scenario for a particular app. The functionality of the app consisted of a system designed to find, through the collaboration of people, your lost pet.

Iterative Design is a design methodology based on a cyclical process of prototyping, testing, analysis and refinement of a product or process. Based on the test results of the most recent iteration of a design, changes and improvements are made.

master Einamaster Einamaster Einamaster Eina

To practice and understand this operation, the Marshmallow Challenge was held in class. This is a team-building challenge that encourages the design mentality and supports the basic engineering principles. Each team is given the supplies to work – spaghetti, ribbon and rope – and in 18 minutes must build the highest possible tower that holds a marshmallow.

Finally, the final project of the subject consisted in the redesign of the website of a museum. Following the steps worked in class of the DCU, the students have made a report detailing the iterative process carried out step by step. Among them, the scenarios, information architecture, sketching, flow diagram and finally a functional prototype.

Valeria Cerradamaster Einamaster Einamaster Einavaleria4

Carlos Vicente

master Einamaster Einamaster Einamaster Eina

Jose Navarro

master Einamaster Einamaster Einamaster Eina

Andrés Gutiérrez

master Einamaster Einamaster Einamaster Eina

Laia Faiges

master Einamaster Einamaster Einamaster Eina

Buy Yourself

The subject of Web Projects, taught by Anna Fuster, addresses the development of a web project, its approach and the obtaining of a functional prototype, graphic proposals, layout and server installation. Within the framework of this course, the students of the master’s degree have been visited by two representatives of Buy Yourself, an innovative app that allows you to buy without queuing. The two representatives, designer and programmer of this start-up, have explained to us the operation of their project, the development process they carried out both at the level of user-based design and organization and management of the business system.

Along the talk, they have evidenced the importance of understanding the user’s context and adjusting the project to their needs, based on UX / UI techniques and processes. In their case, they have sought to solve the problem of queues when buying in a clothing store and make this experience more practical for the user. By the moment, they have focused on small clothing stores, since the app is in a first phase of launch and implementation in this type of commerce is simpler.

Screenshots from APP Buy Yourself
  1. Enter to the store, choose the products and scan with the APP their bar codes.
  2. You can automatically discover the features of the product, such as when you buy online.
  3. The purchase is made without queuing to pay. Simply by pressing a buy button.

The talk has had several moments where members of the Buy Yourself team advised students about the role differentiation within a company, the role of the designer, their interaction and understanding with other professionals and also about models of financing and promotion within the economic framework of a start-up.

Coffee with Adrià Sánchez

On May 8th we had a coffee with Adrià Sánchez, Chief Design Officer of Wallapop. The conference, titled Wallapop: Chronicles of a Designer, has dealt with the trajectory of Wallapop. The success of the application has made him suddenly seen with the situation of designing screens that receive 20 million visits a day.

Adrià is from Barcelona, a bar-tracted to absurd ideas and leads the design department of Wallapop. Formed in Elisava, he previously worked in bars and design studios such as Zulinema. He spent a period of time working in agencies, but basically his work was focused on freelances of design and projects of his own. It was then when he began to make his own apps as in the case of “To Beer”, a personal project to find beer around you that failed. Finally, his next project was Wallapop.


This has been the last conference of Coffee with …a speech cycle focused on EINA’s Master of Graphic Design. Basing on different professional perspectives and points of view, they deal with topics related to the field of graphic design. These are a series of one-hour monthly meetings open to the public.

Coffee with Pau Masiá

On April 3rd, we had a coffee with Pau Masiá, a former student of EINA, while he talked about how he has been Designing the experiences of the future, title of this edition. Pau spoke about the role he currently plays in Telefónica I+D, in user experience design, and has made a brief review of the projects he has been through (Firefox OS, Firefox Hello, Tuenti), explaining how the role of the designer changes in each of them and what skills are needed for each type of project. You can listen to the conference by following this link.

Pau Masiá finished graphic design studies at EINA in 2013. In January 2014 he joined Telefónica I+D in the Firefox OS project as a visual designer. Since then he has participated in projects of global scope, working with professionals from all over the world. In 3 years it has been able to collaborate with companies such as Mozilla, the creators of the Firefox browser, and he currently works in the design department of Tuenti, creating the new Telefónica project to bring data management closer to users.

This is the sixth edition of “Coffee with…”, a speech cycle focused on EINA’s Master of Graphic Design where, basing on different professional points of view, they deal with topics related to the field of graphic design. “Coffee with …” is a series of one-hour monthly meetings open to the public.



Within the setting of the Analysis and Management of Digital Publications course, professor Diego Fernandez presented the content related to SEO and SEM in web search engines. In addition, as the subject’s project, students have worked about infographics and the power of communication that they represent within the network. The objective was to present an infographic based on something related to the virtual environment or the internet. Given this premise, they showed relevant data on the chosen topic in a graphical, synthesized and contextualized way.

Yolanda López


Sandra Rubio


Júlia Valldolitx


Carlos Vicente


Coffee with Rosa Medina

On March 6th, the conference of “Cafè amb Rosa Medina” titled UX and Viking life was done. Rosa Medina finished her graphic design studies at EINA in 2010. She continued at EINA doing a Web Design postgraduate and Web 2.0 at UPF, combining studies and freelance work in UX / UI and front-end development in several projects. In 2013, after participating in the Copenhagen Institute of Interaction Design (IDRC) summer course, she decided to move to Denmark and study a Master’s Degree in Service Design at the AAU. Since 2015 she has worked for several Danish companies with the roles of usability tester and UX designer. She currently works as a UX designer for Momondo. You can listen the recording of this conference in this link.

“Cafè amb…” is a speech cycle focused on EINA’s Master of Graphic Design where, basing on different professional points of view, some subjects related with the design field are dealt. This is a series of one hour length monthly meetings, free and open to public.