SEO (Searching Engine Optimization)

Today, we finished the module called SEO  (Search Engine Optimization) with Rubén Alcaraz. Throughout the module, we learned how to improve the positioning of a web page on the search engine results pages. In addition, we learned the importance of elaborating a good SEO, where these techniques can be applied, how search engines work. Moreover, we learned the structure and architecture of SEO in order to understand better and improve our web positioning. Finally, we also tackled the different strategies that we can use and also understand how users search us in order to choose the right keywords in order to be competitive.

Furthermore, in order to implement all the theoretical knowledge received, we realized a practical exercise. The latter consisted in trying to position an image on Google from the website we created before for the module  Content Management System.

In order to do this exercise, we have used a WordPress plugin called Yoast, which has to guide us in order to position our image on Google. During the exercise, we have learned the importance of the SEO-on page, and how to make a good optimization of our page. We learned the SEO-off page as well with the aim to increase the authority of our site through internal and external links.


As a final exercise, we learned how to audit a web page, analyzing its content, the density of keywords, how are the information of its architecture, its technical aspects, and efficiency. As a result,  we have been able to analyze and detect the weaknesses and points of improvement of the abovementioned website.

“There is some stuff happening here…”

— There is some stuff happening here…

It’s one of the professor Salvador Huertas recurring quotes on his Typography classes. By this alert, He leads the student to understand that their project they are working on, has some potential hidden.


—Arrange and push!

One of his advice as regards composition, when students have delivered the project “Poster”. The activity’s goal is to combine expressive and hierarchical typography.


— Dance typographies, dance!

Composition based in columns and sections, white spaces as active elements, functionality and legibility, hierarchical typography and importance of semantic relation in design field.


— That’s all, that It’s not least!

Three professors from EINA in the 5th Webs al edition

PuntCAT Foundation, a private organization that manages the .cat domain, presented the awards of the 5th edition of Websites This competition invites students from Catalan-speaking places of secondary and high school, or medium and superior grade formative courses to designing a website or an app in Catalan within their academic field.

In this context, three EINA’s teachers have been part of the jury. Specifically, Anna Fuster, professor and coordinator of the Postgraduate Diploma in Web design in EINA; Enric Mor, professor of Analysis and Management of Digital Publications and Daniel Julià, Design for CMS Content Managers professor.

The competition, which was held in Barcelona CosmoCaixa rewarded aspects such the attractive, the usability or the reliability, among others. It also aimed to promote awareness of new technologies, creativity of the participants and the correct use of Catalan.

You can find more information

Photos: Fundació puntCAT

Graphic Design in Architecture’s field

The Master in Graphic Design has been in the architectural awards DTF Design the Future, architecture magazine and PFC. The event counted on the participation of Lluc Massaguer, coordinator (together with Anna Fuster) of the Master in Graphic Design in EINA. She was part of the jury that chose the winners of the award for the best PFC statewide. The event took place last 28th February in the auditorium of Cibeles Palace in Madrid.

In this context, Lluc Massaguer explained that “From the Master in Graphic Design in EINA, which is aimed at graduates in other close design disciplines like Photography, Fine Arts, Audiovisual Communication or Architecture, among others, we believe that is very important the build of new professional profiles that combine knowledge and practices of some different fields which can be more or less distant from graphic design as it has been understood until now. It is for this reason that we found interesting the proposal of the magazine DFT to take part as jury on its awards. It shows that, from the architecture in this case, the graphic design is important in its planning and construction process”.

“Design for life”. 99 projects for every day

Those who walk everyday through the subway or at least on Barcelona streets, maybe you’ve already noticed that the Design Museum of Barcelona hosts its first temporary exhibition “Design for Living”. This is a big exhibition that shows the design as an act of mediation between different groups. The designer watches and talks with other people, detects a problem and finds a solution. It is a design not as focused on the author as on the user experience. The exhibition includes 99 innovative proposals that want to fight everyday problems and make easier the daily life of the people. Among all the proposals, we can find a project from two teachers of EINA, Daniel Julià and Anna Fuster, who take part in the exhibition with, a network that offers real-time information on trains that provide service users via Twitter. – Photgraphy loaned by the Master in Digital Arts UPF

From February 19th to May 18th

Tuesday and Wednesday 10-20 h
Thursday 15-20 h
Friday 10-15 h

General admission: 4,4 €
Reduced admission: 3 €

More information:
Design Museum of Barcelona | Tel. 93 256 68 00