Entering into Fuelgrafic´s space–a design studio just as we´ve imagined one in Barcelona should be–a place best described as part laboratory of ideas/ part creative workshop–and right next to the MACBA! Our prof Diego Fernandez Puig and his colleague gave us a friendly welcome, followed by a quick tour and an unexpected bonus…free coffee! : )
Next, Diego led us in a discussion about the realities of the transformation of graphic/web design in our times–the pretty and the not so pretty…followed by a debate about the future of design, the new tools and the facts that go along with an exponential technological revolution.
For those loyal to the book/paper and more traditional print design, it seemed to us that there would be an increase in competition amongst designers who specialize in “classic print” as the demand for such design continues to decrease. For those of us excited and motivated by the realm of digital design, it seemed that they would encounter opportunities that we can´t even imagine…
Lastly, Diego shared a few examples of Fuegrafic´s projects, starting with the client agreement and ending with some final products; thus showing us that a good design project demands from both the designers and the clients a great deal of planning, patience and of course imagination!