On January 15 and 24, we received Oscar Guayabero in our classroom, all within the subject of Identity Projects taught by Xavier Alamany.
Oscar Guayabero defines himself as a para-designer. Actually what he does is tell stories, he does it through objects, writing, installations, books, curating exhibitions and also teaching, publishing articles, activating platforms …
The session began with a conference where design was treated as a tool for social change, possible through the sum of the basic elements design + empathy + mediation- All shown with different design examples, their impact on society and your benefit
Then Oscar, along with Xavier, observed and listened to the different project proposals of the students in order to lead them towards a better projection, understanding and visualizing the strengths of each project as well as the weakest aspects to strengthen. It generated a session of debate and collective correction of the most interesting!
We’ve just started a new project with Xavier Alamany, professor of Graphic Identity Projects. The project is focused on identity design in one of the neighborhoods of Barcelona, in Montbau.
We started it with the masterclass by Albert Crispi, architect with a long professional career, founder of architecture and rehabilitation AC architecture and rehabilitation, and professor of EINA since 2004. During the session he showed us the functioning of the neighborhood since its beginnings til nowadays. How it was raised urbanistically and how people interact with the elements that form it. At the same time within the architectural field, Albert carried out the rehabilitation of one of his buildings in the Montbau plan. Projected in 1960 by the architects Xavier Subias, Guillermo Giráldez and Lopez Íñigo for the Habitatge Municipal Patronat, it is one of the best examples of rationalist concrete architecture in Barcelona. Through the experience of this rehabilitation we were able to understand both the architectural intention and the will of the neighborhood association towards the neighborhood and its connection with it.
To complement the information about Montbau, we wen on tour with Xavier Alamany. We were able to see the distribution of the neighborhood, the functioning of the main squares and the most hidden ones, the existing stores, the architecture and its relationship with the character of Montbau. We went through the most characteristic buildings, we understood their unity despite having been designed by different architects, the green areas that complements the neighborhood and we got an idea about the daily life of the people who live in it.
Understanding the essence of the neighborhood was essential to focus realistically on the identity project.
As a final session of Graphic Production subject, students of the Master have visited the Vanguard Gràfic printing company. A printing company located in Sant Adrià del Besòs (Barcelona) with more than 100 years of work and experience, with the objectives of helping its clients, surprising, impacting, seducing, motivating and, above all, communicating. Vanguard Gràfic offers a wide variety of services, such as: editorial production, brochures, exhibitors or displys, packaging, digital publications, among others.
Josep Amat, digital director of the printing press, has shown us all the departments that comprise it, the machines with which they work and their active functioning, their working methodology and the procedures that are carried out to achieve the maximum printing qualities and the best finishes.
We have started the visit through the pre-printing test area, where the communication between the pre-printing staff and the designer is fundamental.
In the printing department, we were able to see the spectacular Offset H-uvi machine and the amazing HP Indigo in operation, capable of making high quality prints.
Next, in the post-production department, we have seen the handling of the dies to make all kinds of cuts and marks, for projects such as business cards, folders, packaging, etc. Later we have been able to visit the machinery where the sheets, stapling and other postproduction services are made.
In addition, Vanguard Gràfic has the ideal space to develop projects in a manner advised by its I+D team. The catalogs of papers, the finishes and all the samples they have made are shown.
To finish the visit Josep Amat has given us a masterclass on colorimetry, conceptualization and identification of the types of papers and impressions that best suit each type of project. As well as practical advice to request a quote from a printing company.
We are very grateful for the opportunity and for all the new knowledge.
On November 14 we received the visit of Angel Rocamora, fiscal manager of Futbol Club Barcelona and professor of financial and tax law at the University of Barcelona (UB). All this within the subject of Analysis and management of graphic design projects of the Master.
During the masterclass he explained step by step all the tax and fiscal law concepts that we might need as graphic designers at some point in our professional career. Beginning with the function of the Tax Agency and Social Security, identifying direct and indirect taxes and their corresponding tax declarations, knowing the social obligations, the functioning of freelancers and the current regulations of these, as well as the options we have in case of want to start a company, such as the foundation of limited companies, corporations, etc. All showing us the advantages and disadvantages of each of them.
Angel patiently responded to all the doubts generated during the session. It turned out to be a very interesting and necessary session for us, both for the knowledge learned about our obligations as future entrepreneurs and for the rights in front of a company.
On November 12 we have took coffee with Núria Vila, grafic designer and art director, specialized in corporate identity, editorial, packagint and visual communication. A conference where she spoke about her commitment to the environment, with the will to apply common sense in each project and working in a more sustainable and ethical way.
During her professional career as a designer she has carried out various projects including in them the 5R concept: Rethink, Reduce, Replace, Recycle and Reuse. Showing some examples as: Memòria de Gallecs, L’encant, Toc d’espelta and D.E.Palou. She conceives design as the main tool to determine the environmental, social and economic impact that each project will have during its life cycle, betting on sustainability.
It has been the first “Coffee with…” 2018-2019. It is a speech cycle focused on EINA’s Master of Graphic Design where, basing on different professional points of view, some subjects related with the design field are dealt. This is a series of one hour length monthly meetings, free and open to public.
The Master in Grafic Design students visited on November 7th two very different design centers: Morillas and LoSiento studio. All this within the framework of the subject “design project and analysis management” with Anna Llacer.
Morillas agency was founded in 1962 by Antonio Morillas in Barcelona. At the begining it was formed as a graphic design studio. Nowadays it is a branding and design agency applied to the brand with headquarters in Barcelona and offices in Madrid, Tel Aviv, Sao Paulo and Guatemala.
Morillas examines, analyzes, defines and offers solutions to all the processes and efforts that are destined to create and / or reinforce a brand, from brand / branding consulting to the creation of naming, corporate identity, packaging, retail and global brands.
During the visit to its facilities the students had have the opportunity to know the different departments distributed by the five plants that make up the headquarters in Barcelona. They have been able to observe how they work and hierarchize the different projects within a large agency. At the same time they have known their origins and the most outstanding projects.
Lo Siento studio was founded in 2006 by Borja Martínez where he began to carry out graphic and art direction projects for different brands. Currently, the studio has expanded and continues working on projects in the fields of corporate design, packaging, publishing, restoration or exhibition design.
The most characteristic feature of LoSiento’s work is its physical and material approach to graphic solutions, resulting in a design in which the graphic and the industrial coexist, in a constant search for alliances with artisanal processes.
During the visit to the studio, Gerard Miró, manager of the sector in packaging and 3D-paper, explained and showed the different projects, the organization of the study and its work methodology, as well as some practical advice for the students.
As a result, the students have seen the different areas of work, the differences between multinational agencies and design studios, being able then to imagine where they could feel more comfortable to work with.
Thank you very much for the opportunity and kindness!
Last Tuesday 15th of May we had the visit of Gabriela Lazbal on the subject of Rich Media Projects. Lazbal works at King, a leading interactive entertainment company for the mobile world, known worldwide for its gem game Candy Crush. After being six years in the team, she is nowadays working as a Senior Artist and as a Lead Artist supervising all the follow-up of the Bubble Witch 3.
Gabriela was born in Argentina, where she studied, but she has been living in Spain for nearly 20 years, having worked in Madrid, Zaragoza and Barcelona so far. From the beginning, she explains that her trajectory is quite multidisciplinary, always guided by her artistic vein.
Since she was thirteen, she knew that wanted to study the Fine Arts degree. However, as she is a curious mind, she discovered other disciplines along the way, such as film and television production and also analogue and 3D animation. Besides, before establishing in King and parallelly to her studies, she had dedicated plenty of her time being a teacher and working independently as a freelance.
During the session, Lazbal explains in detail the process of making video games. In the case of the Swedish company, they follow a work methodology based on the SCRUM model, which avoids hierarchies, enhancing proactivity and coordination among its members. She highlights that the success of their projects it is based on the communicative routine they persistently build.
“The most positive thing that SCRUM has is the retrospective. In this sessions, we discuss what has gone well or badly both professionally and personally, to avoid carrying problems or accumulate misunderstandings. Is the moment we establish honest relationships through conversation.”
Lazbal tells us that brainstormings are composed of different types of work profiles like artists, game designers, producers and data scientists. Also, developers and testers use to join the team when all of them start the prototyping stage. The idea is that they don’t see each other only once for the initial brainstorming, but they meet regularly being everyone involved in every decision even if is ideating, analysing or sharing the results of tests along the evolution of the product.
“Discussing ideas together makes simply enrich them, that’s why teamwork is so important.”
Lazbal defines their process as progressive and introduces us the concept of sprints. This methodology consists of stipulating a group of tasks and schedules them in weeks or months. Then, all the team have to work together to reach the deadline. The purpose of this system is to be able to test the product as soon as possible. Although both creative and production stages use to grow simultaneously, the concept always goes first. For this reason, Lazbal remarks how much necessary is to define the drawings a lot, going through many steps if needed, to achieve a definitive version that will be used as a reference when creating the 3D images.
During the talk, other aspects appeared associated with the design. On the one hand, it was interesting to realise the value of the typographic treatment and the UX / UI method. In the end, they contribute to define the style of the world’s game and satisfy the user expectations. On the other, Lazbal gave us advice on how to deal with the real world. Through anecdotes, she told us how to prepare a job interview, tips for the portfolio and the importance of being proactive but receptive at the same time, maintaining a flexible attitude and an open-mind ready for receiving the feedback that benefits us so much.
On December 13th, as part of the subject “design project and analysis management”, we had the opportunity to enjoy a lecture by Angel Rocamora, Futbol Club Barcelona’s financial manager and associate professor of tax and financial law at the University of Barcelona (UB).
The lecture consisted in a masterclass on a graphic designer’s fiscal and social obligations. Some of the issues covered were basic concepts (such as direct taxes and indirect taxes, or the functions of the Tax Agency and the Social Security), conditions when you are working for a company, circumstances when you work as a freelancer, and advantages and disadvantages of founding a society.
Angel expressed himself clearly and patiently, and he even answered all of our questions by the end of the session. It was a very useful lecture, contributing to a greater mastery of the topic and a much needed orientation towards our professional future.
On November 29th, as part of the “design project and analysis management” subject, we visited two different centres: the Morillas agency and TheRoomRooms’ studio.
Morillas is an international branding agency founded on 1962 in Barcelona by Antoni Morillas. It has offices in Barcelona, Madrid, Tel Aviv, Sao Paulo and Guatemala, and it specializes in big brands’ public image. From its many departments, distributed in five floors, it can solve a business’ naming, identity, commercial strategy or packaging.
Apart from taking a tour around the company’s facilities and seeing how its employees work, we could there learn a little about its founder and appreciate some of his works of art.
TheRoomRooms, on the other hand, is a small communication and graphic design agency with almost 8 years of experience composed of three women, Blanca, Gemma and Elena. They told us about starting an agency in the middle of the financial crisis, about internal organisation, and about the process behind their projects (for example, stop motion animations for Penguin Random House’s audiobooks).
It was interesting to see such different agencies, each one with its own work methods. Thanks a lot for treating us well!
In November the students paid a visit to Vanguard Gràfic printing house, one of the most prestigious in the city, with more than 100 years of history.
They had a chance to see the machinery in action, along with offset plates, die cutters and other tools used in this profession. Later they met Josep Amat, who told them about materials, different projects, and tips for being better at solving design-related problems.
It was an opportunity to talk through doubts, to get an idea of how does a printing house work, and to highlight the importance of an understanding between the designer and the printer.