Throughout the subject of Analysis and Management of Digital Publications with Enric Mor, we discovered the DCU (User-Centered Design) and the stages that configure its iterative process. It is necessary to apply it in each interactive product because it helps to improve the usability and accessibility of the user experience.
We learned about UX/UI redesigning the official webpage of a real client. To do it, we complete all phases of the project. We started with its definition and research. Then we analysed the architecture of information and developed the sketches. After that, we continued designing the wireframes and prototyping the result. And finally, we did the evaluation. Also, we alternated the theoretical content given by the teacher with dynamics developed in class.
The Wallet Project
The first activity was an introduction to Design Thinking. In pairs, we had to create a personal briefing. In one hour, we understood the essential thing that is to know about the needs of the person who’s going to use the product or will take benefit from the service, in that case, a wallet or purse. To achieve this, we had to interview each other, leaving aside our preferences as designers and proposing real solutions that could satisfy each case.
The design of any online platform or application must contemplate user journeys. It means that is important to define previously which type of activity is, its contexts of use and the emotions experienced by users to detect such failures that we understand now as opportunities for improvement. On this occasion, we defined profiles and routes of people who would use an app to listen to music.
Pet Lost & Found
In this activity, we used flowcharts to design the navigation of an app whose functionality consisted of a search and encounter system for lost pets.
Spaghetti Marshmallow Challange
Towards the end of the subject, we carried out this activity that consisted of, by groups of 3-4 people and in 18 minutes, constructing a structure that would stand on its own with the following elements:
- 20 Raw spaghetti
- Tape measure
- Meter of string
And something else, the marshmallow must be located at the top. The initiative is raised from Harvard by Tom Wujec who took us to the curious observation on the success (or failure) of working as a team, especially among design students.
From the beginning, we talked about iterative design, a cyclical methodology of multi-stage problem-solving, always based on validating assumptions on the user behaviour in real-world tests. Prototypes and analysis of a product or service are made continuously to achieve a more and more recent perfected version.