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User-Centered Design

The User-Centered Design (DCU) is a design approach that takes into account the final recipient of the product or service, the activity that is developed, as well as the contexts of use. Within the subject of Analysis and management of digital publications, the students of the master have worked with professor Enric Mor aspects of the DCU through dynamics, activities and a project of redesigning a museum web.

One of the first activities in class was the design of a wallet or purse. The objective of the activity was to make the product thinking directly to a classmate.

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Through an iteration process, the students asked the needs and posed problems with possible solutions. In this way, the final result was more and more adjusted to success. Finally the activity concluded with a debate on the best product: the one that best solved the need of the user in question.

An important process in the design of any online platform or an app is to take into account the Scenarios. In them, the designer reflects on possible plausible situations in which a typical user might find himself using the product. This is a very important process when working with the User Experience (UX)

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This time the class activity consisted in designing in a very visual way a scenario for a particular app. The functionality of the app consisted of a system designed to find, through the collaboration of people, your lost pet.

Iterative Design is a design methodology based on a cyclical process of prototyping, testing, analysis and refinement of a product or process. Based on the test results of the most recent iteration of a design, changes and improvements are made.

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To practice and understand this operation, the Marshmallow Challenge was held in class. This is a team-building challenge that encourages the design mentality and supports the basic engineering principles. Each team is given the supplies to work – spaghetti, ribbon and rope – and in 18 minutes must build the highest possible tower that holds a marshmallow.

Finally, the final project of the subject consisted in the redesign of the website of a museum. Following the steps worked in class of the DCU, the students have made a report detailing the iterative process carried out step by step. Among them, the scenarios, information architecture, sketching, flow diagram and finally a functional prototype.

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Carlos Vicente

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Jose Navarro

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Andrés Gutiérrez

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Laia Faiges

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