Albert Folch, founder of the studio and creative director together with Rafa Martínez, strategic director of Marca and COO, presented us the study from its beginnings to the present, showing us elements and strategies that they use, as well as the essential aspects that should be taken into account before a design project.
Folch studio was founded in 2004 as a study in editorial design and art direction, nowadays the studio is defined by its active participation in all phases of the project, it is involved in aspects that go beyond the direction of art and publishing. They generate content through strategic narrative which, unlike traditional imperative advertising systems, is able to attract the target’s attention. They analyze and understand the central vision to develop a strategy around them, this is what creates real relevance. Concepts, products, experiences and services are translated into emotion and images. They understand the brand as a broadcaster, each with its own audience and stories to tell.
Given the change of paradigm towards media narration together with the increase of demand in the creation of content, Folch has founded White Horse, a producer far from the traditional ones where they work freely in all the necessary aspects of the projects. White Horse realizes the production of audiovisual and photographic pieces for the brands and institutions. It is a creative company focused on production and activation.
We are very grateful for the visit to our classroom.