The subject taught by Xavier Alamany raises the conception of corporate identity projects as a communication phenomenon, which affects all the message formats that a company or institution issues. In this edition the demand has been the development of a project that will generate the local identity of the district of Montbau in Barcelona, using the tools of graphic design in a social and non-commercial way.
Considering the modular aspect of the neighborhood and the architectural importance of this, Irati creates a set of construction parts to make a miniature replica of Montbau buildings. It is a collaborative game between different generations in which they can know the neighborhood with another look.
In each box of the game there will be missing a piece that a player has hidden somewhere in the neighborhood singular for it. In order to finish the game, players must find the missing piece.
The design of the game focuses on the value of the absence, this one will be the thread of the game. The main goal is not setting up the neighborhood, but to discover where the other player has hidden the missing piece, because that will be an important place for the person.
In all the elements of the design we want to teach that something is missing. The mirror is the resource used for this.
Due to the constructivist nature architecture of the neighborhood that has its origins in the Russian avant-garde, Jose proposes a Biennial of experimental art in Montbau, linking that historical avant-garde with the current ones.
Observing the empty and free content of the rationalist architecture there is a modular pattern of organization, simplified in a mesh of pictures.
L-shaped volumes are displayed in the neighborhood, imitating the shape of the Montbau buildings. There is information on the use of the neighborhood for the upcoming biennial, times, galleries, premises and open spaces that are available for the exhibition of works of art.
Mengdi uses the graphic elements of this logo to create a graphic system and thus maintain the same style in future designs.
The proposal is to take advantage of as many green areas and public spaces of the Montbau district as possible, and thus encourage the residents of Montbau to change the lawn through gardens or small orchards.
The original concept of neighborhood construction is used as a community, based on equality for all inhabitants where each would receive an equal section of “arable land” and the advice of crop professionals. In this way the inhabitants of the neighborhood can plant their own fruits or vegetables more naturally and make the most of the green areas.
The objective is that people return to establish contact with the land as a support to a new social and micro-economic model of the crop and strengthen the coexistence of the inhabitants of the neighborhood.
Monika uses the postcard format to create the proportions of the logo. Classical 10×15 postcard format gives the 3×2 proportion. She adds the geometric forms of the rationalist architecture of Montbau that also symbolize the nature that surrounds the neighborhood. The Helvetica typography is simple and friendly, A sans serif font to embody the idea of modernity.
The module served to construct architecture of Montbau. Simple geometrical forms are inspired by ideas of functionalism and architectural drawings.
The important part of Montbau is its greenery. The green areas create their spirit and identity. It is also part of an architect’s idea.