The Master in Grafic Design students visited on November 7th two very different design centers: Morillas and LoSiento studio. All this within the framework of the subject “design project and analysis management” with Anna Llacer.
Morillas agency was founded in 1962 by Antonio Morillas in Barcelona. At the begining it was formed as a graphic design studio. Nowadays it is a branding and design agency applied to the brand with headquarters in Barcelona and offices in Madrid, Tel Aviv, Sao Paulo and Guatemala.
Morillas examines, analyzes, defines and offers solutions to all the processes and efforts that are destined to create and / or reinforce a brand, from brand / branding consulting to the creation of naming, corporate identity, packaging, retail and global brands.
During the visit to its facilities the students had have the opportunity to know the different departments distributed by the five plants that make up the headquarters in Barcelona. They have been able to observe how they work and hierarchize the different projects within a large agency. At the same time they have known their origins and the most outstanding projects.
Lo Siento studio was founded in 2006 by Borja Martínez where he began to carry out graphic and art direction projects for different brands. Currently, the studio has expanded and continues working on projects in the fields of corporate design, packaging, publishing, restoration or exhibition design.
The most characteristic feature of LoSiento’s work is its physical and material approach to graphic solutions, resulting in a design in which the graphic and the industrial coexist, in a constant search for alliances with artisanal processes.
During the visit to the studio, Gerard Miró, manager of the sector in packaging and 3D-paper, explained and showed the different projects, the organization of the study and its work methodology, as well as some practical advice for the students.
As a result, the students have seen the different areas of work, the differences between multinational agencies and design studios, being able then to imagine where they could feel more comfortable to work with.
Thank you very much for the opportunity and kindness!